- Identify empowerment activity regarding your offerings
- Assess impact
- Business case
- Strategy, future state
- Web 2.0, social network planning & integration with existing processes
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- Define social networks in terms of corporate identity and programs
- integrate with marketing and sales programs
- Venue selection, plans, mentoring
- Style, etiquette, rules
- Mentor employees to come across as individuals and firm representatives
- Program pilots, scaling
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- Manage reputational capital risk
- Strategy for public, customer-produced “negative” publicity
- Scenario planning
- Business case
- IT, legal, marketing, sales collaboration
- Program development
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