Putnam Investments has been a financial services social business pioneer for many years, so here I’ll summarize their pioneering initiatives that show that regulated financial services firms can communicate with clients and prospects in many-to-many social venues without going astray. True, it helps having a CEO that was the first CEO from a mutual funds firm on Twitter.
The point remains, imagination and inertia are preventing financial services firms from engaging with clients and prospects in digital social venues, not regulators. Here’s how it’s done.
Executives need to get on Twitter so they can understand the potential and the threat to their communications with stakeholders. The problem is, the value proposition isn’t clear, and executives perceive it takes too much time to learn. These free online courses fill that gap. […]
How to think about using Facebook, LinkedIn and Twitter for business.. brief comparisons of Facebook with LinkedIn and Twitter from a business perspective […]
How to avoid lame updates on Facebook – debunking Wall Street Journal article […]
Why Twitter was one of the Web 2.0 innovations of the decade.. analysis and conclusions about Twitter’s value proposition for changing the economics of the Relationship Life Cycle […]
How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]
Personally and professionally, I find posts that “compare” Twitter and Facebook as if they were competitors largely off-base and useless, but I weighed in on this one on Techcrunch. My thesis is that these venues only “compete” if you care about fickle mass adoption and don’t care about each site’s underlying value proposition. Facebook and Twitter are very different, so comparing them doesn’t make much sense in most cases. In 2009, however, mass media in the United States especially was having a field day talking about Twitter “knocking Facebook off its pedestal,” which was silly. Here’s Techcrunch’s take on it. My response and thoughts are below.
How feasible is advertising on Twitter? Is “sponsored” word of mouth likely to work? […]