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Financial Services Social Business Pioneer: Putnam Investments

Financial Services Social Business Pioneer: Putnam InvestmentsPutnam Investments has been a financial services social business pioneer for many years, so here I’ll summarize their pioneering initiatives that show that regulated financial services firms can communicate with clients and prospects in many-to-many social venues without going astray. True, it helps having a CEO that was the first CEO from a mutual funds firm on Twitter.

The point remains, imagination and inertia are preventing financial services firms from engaging with clients and prospects in digital social venues, not regulators. Here’s how it’s done.

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The End of Social Media Reflected by Fake Followers

Bill Snyder at Infoworld posted some amazing statistics that support the end of social media as we know it, which I predicted in 2009. Marketing and public relations have been losing influence for years because they are impersonal, and people prefer personalized interactions (deep dive here), so marketers and their vendors are grasping at straws. In this context, “social media” has generally been practiced as a shallow promotional activity, and my premise in predicting its demise is that the true potential of social technologies is creating and maintaining relationships, which are based on personalized attention and caring.

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The Twitter-LinkedIn Breakup: How to Manage Your Ecosystem Better

The Twitter-LinkedIn Breakup: How to Manage Your Ecosystem BetterThis week Twitter and LinkedIn canceled their agreement for easy cross-posting, which begot numerous indignant comments from people who seemed to have forgotten that they were using free infrastructure. Social business platforms are built and managed by venture-backed firms that need to execute on evolving business models, so we can all expect sudden changes from any and all. However, with some foresight and preparation you and your firm can minimize disruptions, which we’ll cover here. Even better, the LinkedIn-Twitter dustup provides strategic insights into how to operate within the digital social ecosystem, and we’ll address those, too.

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Executive’s Guide to Twitter Releases Free Online Courses

Executives need to get on Twitter so they can understand the potential and the threat to their communications with stakeholders. The problem is, the value proposition isn’t clear, and executives perceive it takes too much time to learn. These free online courses fill that gap. […]

Comparing Facebook, LinkedIn and Twitter for Developing Business Relationships

How to think about using Facebook, LinkedIn and Twitter for business.. brief comparisons of Facebook with LinkedIn and Twitter from a business perspective […]

What and how to Share on Facebook and Twitter

How to avoid lame updates on Facebook – debunking Wall Street Journal article […]

Twitter: Key Disruptive Innovation of the Decade

Why Twitter was one of the Web 2.0 innovations of the decade.. analysis and conclusions about Twitter’s value proposition for changing the economics of the Relationship Life Cycle […]

Blogging and Tweeting to Support Your Job Search or Fundraising

How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]

Facebook vs. Twitter Influence on Techcrunch

Facebook vs. Twitter Influence on TechcrunchPersonally and professionally, I find posts that “compare” Twitter and Facebook as if they were competitors largely off-base and useless, but I weighed in on this one on Techcrunch. My thesis is that these venues only “compete” if you care about fickle mass adoption and don’t care about each site’s underlying value proposition. Facebook and Twitter are very different, so comparing them doesn’t make much sense in most cases. In 2009, however, mass media in the United States especially was having a field day talking about Twitter “knocking Facebook off its pedestal,” which was silly. Here’s Techcrunch’s take on it. My response and thoughts are below.

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Advertising on Twitter?

How feasible is advertising on Twitter? Is “sponsored” word of mouth likely to work? […]