New Strategy for Enterprise Competitiveness

Christopher S. Rollyson and Associates

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Enterprise 2.0 Adoption by Investment Banks 2007

Participation Levels and Benefits

The adoption study will include participants whose activities will be of interest to investment banks' usage of enterprise 2.0. They will fall into two groups. Likely participants are:

Independent investment banks

• Bear Stearns • Goldman Sachs • Lazard • Legg Mason • Lehman Brothers • Merrill Lynch • Morgan Stanley • Oppenheimer • Piper Jaffray • Raymond James • William Blair

Integrated banks

• ABN Amro • Allianz (Dresdner Kleinwort) • Banc of America Securities • Barclays • BNP Paribas • Citigroup • Credit Suisse • Deutsche Bank • JPMorgan Chase • HSBC • ING Group • Mizuho • Nomura • Royal Bank of Canada • Royal Bank of Scotland • Societé Générale • UBS • Wachovia Securities • Wells Fargo Securities

Three Levels of Participation

Participant Role Participant Benefit
Quant Basis(what, where)
  • Complete the written Quant Basis Survey, which will ask basic questions about the number and type of enterprise 2.0 projects currently underway at your firm
  • Questions will focus on existing projects, a 3-year history of enterprise 2.0 at your firm and (generally) project goals
  • Information will be easily verifiable for most participants
  • The time necessary to complete the survey is estimated at 60 minutes
Report Highlights
  • The Quant Basis Report will present findings regarding respondent projects using wikis, blogs , tagging, mashups, chat, podcasts, videocasts and RSS. It will describe Enterprise 2.0 activity largely through numbers
  • The number of projects at each firm
  • Three year project scope horizon
  • The technologies used
  • How technologies are used together
  • Representative project goals: type of initiatives supported by Enterprise 2.0
  • Number of internal case studies and their currency
  • The estimated portion of projects that are client-facing
  • Analysis and conclusions
Org Basis (who, how)
  • Complete the written Org Basis Survey, which will include the Fundamental Level Survey and ask additional questions as follows
  • In addition to Quant Basis, questions will focus on people and organization;
  • Information will broader in scope, so you will likely need to collaborate with some other people
  • The time necessary to complete the survey is estimated at 120 minutes
Report Highlights
  • The Org Basis Report will include all findings of the Quant Basis Report, and it will add an organizational layer to it
  • How enterprise 2.0 is spreading within the firm
  • Who is charged with advancing enterprise 2.0 initiatives
  • Employees; generation divide
  • How many Enterprise 2.0 vendors are working within the firm
  • The nature of the firm's vendor relationships
  • The number and type of roles dedicated to Enterprise 2.0
  • Number and type of supporting IT projects: VoIP, federated search, telepresence, enterprise 1.0 integration
  • Degree of executive engagement
  • Analysis and conclusions
Strat Basis (when, why)
  • Complete the written Strat Basis Survey, which will include the OrgBasis Survey and ask additional questions as follows
  • In addition to Org Basis, questions will ask about future enterprise 2.0 projects and initiatives, business cases, value propositions and results
  • Participate in a one hour confidential telephone interview with CSRA in which we will focus on your firm's specific challenges and intentions with enterprise 2.0
  • The time necessary to complete the survey is estimated at 180 minutes
Report Highlights
  • The Strat Basis Report will include all findings of the Org Basis Report, and it will add a strategic layer to it
  • Key Enterprise 2.0 milestones
  • Enterprise 2.0 adoption map for current and past activity
  • Emerging and future intentions for enterprise 2.0
  • Strategies for encouraging enterprise 2.0 adoption
  • Articulate general value propositions
  • Explain enterprise 2.0 results
  • Analysis and conclusions
  • Placing your firm within the Enterprise 2.0 Investment Bank Adoption Model
  • General recommendations
The Enterprise 2.0 adoption study can serve as a baseline for developing a cohesive enterprise 2.0 strategy

Q & A

How participants use the report

  • Quant Basis reports will show how many and what kinds of projects your firm should pursue to lead the pack or avoid falling behind
  • Org Basis reports will focus on how people and technology are enabling or hindering the growth of enterprise 2.0, and the analysis will point to general good practices
  • Strat Basis reports will show how firms are using these emerging technologies to produce results, thereby suggesting how your firm could use them; value propositions may be directly applicable to your efforts to get your firm more involved; recommendations will provide general guidelines for success

© 2007 by Christopher S. Rollyson