Why Machines Won’t Displace Human Workers in the Knowledge Economy is a short thought experiment, in the spirit of all Noodles, which was in response to a post in Wired. In Here’s How to Keep the Robots From Stealing Our Jobs, John Hagel posited that a major rationale for the Knowledge Economy firm would be its role as a “knowledge platform” that enabled people to accelerate their learning and productivity. I highly recommend the post, which sparked many intelligent comments.
It’s obvious that many people are having difficulties imagining the world toward which we are hurtling, a world in which machines are getting “smarter” and able to “compete” for work roles that humans now do. In writing The Social Channel App, I thought long and hard about the Knowledge Economy and people’s roles in it, and its main thesis is that everything, from states and enterprises to people and products, will be differentiated in the Social Channel and that “humanness” will assume a much more visible importance in the economy.
It is exciting to see widening recognition that brand survival depends on improving the lives of customers, not merely “pushing product” as they are accustomed to doing. In the latest example, Business Should Focus on Sociality, Not Social “Media”, Umair Haque offered a case for the end of social media and the disruption of many Industrial Economy structures, namely the social contract.
As regular readers well know, I agree with Haque’s key thesis, that brands need to jettison their legacy focus on products/services in favor of dedicating themselves to helping users achieve outcomes while using their products. I have often written that humans and their organizations will have to adopt a more collaborative and responsible attitude and approach in general. However, I don’t agree with him that there’s only one way to do “sociality” as he implies by his assertion that brands have an “existential responsibility” to “the art of living.” Here I’ll explain the differences, which will help brand stewards understand the nuances of brands’ disruption.
Fear Is B2B Sales’ Unusual Trust and Relationship Accelerator when salespeople know how to understand it and earn trust through empathy.
Having been in management consulting for over 25 years, I agree with Charles H. Green that fear is the core driver of organizations’ and negotiation partners’ “difficult” behavior—and that it offers B2B providers a reliable opportunity to outmaneuver competitors by building trust where they can’t. As usual, he is right on the money in Find the Fear and Swim Upstream to Trust: “Fear is the main driver of … passive aggressive, secretive, avoiding, combative, resentful, backstabbing, gossiping [behavior]…”
But fear can be a gold mine. In my experience, fearful clients or prospects are afraid of a personal or organizational situation, not you. Therefore, their fear and “difficult” behavior is a barrier to all potential providers, which can be your opportunity: by working with the client/prospect to mitigate the root cause, you can develop a high level of trust quickly. Moreover, fear tends to be contagious, and most people, including competitors, avoid it, which can […]
Backlash Against Google Plus Is Useful Criticism but Beware of Assumptions questions some key principles employed by pundits debunking Google Plus.
Here is an excellent example of backlash against Google/Google+ from InfoWorld. This post shows how to 1) how to disconnect Google+ from Google search results and 2) configure your browser to default to non-Google search engines. Useful, but assumes 2 things that will be untrue for some people: a) Google+ results “pollute” search results in all cases; b) Yahoo/Bing give better search results. Although all of the above could be true in some cases, the devil is in the details. It is surprising that the post didn’t mention a much better alternative: info.com, whose algorithm sorts results from all three search engines.
Executive’s Guide recommends being aware of the ground shifting under search. Don’t get caught up in religious wars, and try different things. As we have argued in these pages here, Google+ results will enhance certain kinds of searches and will return inferior results in others. As infoworld says, users can […]