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CSRA Milestones: Ten Years of Experiential Social Media

CSRA Milestones: The First Ten YearsCSRA milestones reflects on my first ten years of experiential social media, seen through the eyes of clients I’ve served. I’ll share what I learned about what outcomes we got in each engagement as well as how it happened that I developed and pioneered experiential, which if a repeatable process for developing trust and profit at scale.

If you’d like to watch this post instead, just click the thumbnail button.

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Redrawing Your Map: Selling in the Knowledge Economy

Redrawing Your Map: Selling in the Knowledge Economy explains how the 21st century and digital social networks are changing client behavior, and sales, forever.

Redrawing Your Map: Selling in the Knowledge Economy

Having started in business in the 1980s in Chicago, I have had a front row seat to the waning of the Industrial Economy, which has created unprecedented human wealth through fabrication, distribution and scale in countless iterations. Its meltdown sets the context for a profound shift in all businesses, and it holds the key to understanding the new ways to bring new business to your firm. The Industrial Economy practice that is known today as “selling” is on life support in the ICU, and it won’t survive in most areas of the economy. Here I’ll explain how profoundly things have shifted and how you can use this understanding to revitalize how you bring new business to your firm. I’ll close with how social business empowers this disruption.

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American Express: Bearish U.S. Economy Will Drive Social Networking Adoption

The use of social networking sites will increase; people will shift to a strong family focus because they will be poorer. Older workers will get computer literate due to going back to work and working longer. […]

Event Brief: Mashing up Mergers & Acquisitions and Web 2.0 at the AM&AA's Summer Conference

Web 2.0 and the Mergers and Acquisitions Industry at the AM&AA reveals how digital social networks are affecting mergers and acquisitions in the mid-market

Reports of “Character Building” Market—Significant Parallels with High Tech Bust—Plus, the Emerging Web 2.0 Vein

Web 2.0 and the Mergers and Acquisitions Industry at the AM&AAThe sub-prime induced correction of the U.S. financial sector has changed the context around M&A during the last year, and mergers and acquisitions experts met last week to share success stories, lessons learned and admonitions at the Alliance of Mergers & Acquisition Advisors Summer Conference July 22-25, 2008 at Chicago’s Wyndham Hotel. I was asked to present a new talk, “Leveraging a Web 2.0 Ecosystem to Grow Your Business,” and I had the opportunity to attend some of the other sessions. I’ll summarize their key points before adding some thoughts on the promise that Web 2.0 and social networks bring to deal marketing due to significantly decreased transaction costs.

AM&AA members hail from all parts of a rich ecosystem of investment bankers, attorneys, private equity, brokers, intermediaries, CPAs and others who specialize in every aspect […]