Unusual strategy & management guide shows how to use social data to solve complex problems Book Review: Everything Is Obvious* Once You Know the Answer/Duncan J. Watts
Everything Is Obvious* is an excellent how-to guide to understanding how social networks change strategy, prediction and decision-making. It offers practical techniques and profound insights for using social networks, big data and new ways of thinking to solve complex problems in business and government.
Intriguingly, the book also cites research that debunks several social media sacred cows.
Watts has an interesting point of view because he combines several disciplines: he began his career as a physicist before moving into sociology, so he strives to combine the quantitative, experimental methods of physics with maddeningly complex social problems. Moreover, he’s been running practical experiments at Yahoo! for several years, using search, Web and social data. Watts backs up his assertions with primary research that he has led or in which he has participated. He is also a very engaging writer.
I also highly recommend “Obvious” because it enables the […]