Global social business strategy explains how robust stakeholder and workstream research created global opportunities for a global NGO.
CSRA just completed a global study of social business in ten OECD language markets that may bode well for commercial and nonprofit organizations that are considering global audiences. We found that when you ground your social business strategy on rigorous research into the people you want to engage (stakeholders) and their specific online activities (workstreams), social business strategy can be applicable in several language markets simultaneously, leading to significant leverage and supporting global go-to-market initiatives. Having personally worked and lived in several language markets, I was surprised by the strong stakeholder/workstream patterns; I had assumed that the markets would differ from each other far more. Here I’ll offer my reflections on the research as well as recommendations for using social networks for global initiatives.