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Facebook As Investment: How Trust Issues Block Its Best Path to Wealth

Facebook As Investment: How Trust Issues Block Its Best Path to WealthFacebook As Investment: How Trust Issues Block Its Best Path to Wealth describes why Facebook needs to change its orientation to users to unlock its full wealth potential. Over the past month, it has been de rigeur to comment on Facebook’s IPO and “quality” as an investment, but I decided to hold back until I could free a window to consider the matter in sufficient detail. The result is the “Facebook As Investment” trilogy, of which this is the first part. Part Two analyzes Facebook-the-platform’s investment prospects. Part Three advises executives on how to isolate their social business investments from Facebook business risks.

I did not buy into Facebook and do not plan to invest in its stock. I think it is a fantastic social venue and platform in which to connect with people (“stakeholders,” friends, associates..)—personally and for enterprises and brands. However, as I’ll argue here, Facebook‘s Achilles heel is a significant trust gap with most of its stakeholders. Its trust gap will make it difficult for Facebook management to fully monetize […]

Reputation and Business

conversationsIn An Offer You Can’t Refuse, Lydia Dishman interviews CEO Justin Moore, who discusses his business leadership “lessons learned” from watching The Godfather. It’s a solid post, but very thoughtful and insightful comments take it into classic territory. That said, the post didn’t hit the bullseye for our context here—B2B relationship building—so here goes with the pieces I think it missed. I invite you to add yours in comments.

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Are Websites or Social Media Better for B2B Lead Generation?

Are Websites or Social Media Better for B2B Lead Generation?ZDNet reports on “research” that finds that websites provide 7 times more sales leads than “social media.” Unfortunately, the writer doesn’t appreciate the self-irony in the second paragraph: “A company’s corporate website was found to be the top source of new sales leads online — second only to personal referrals..”

As B2B continues to adopt social business, more word of mouth, i.e. personal referrals, happens online. Another reason I’m calling out this post is that it misinforms readers by treating “sales leads” as a homogeneous category. Our clients don’t care about general adoption; what’s more relevant is adoption by their prospects. This post treats all leads as the same, so it’s really the equivalent of informational fast food.

To end on a dour note, misinformation can work to your advantage because your rivals may read it and believe while you can see through it, invest and pull ahead.

2012 B2B Marketing Social Business Opportunities

2012 B2B Marketing Social Business Opportunities presents rare career and business opportunities for B2B marketing pioneers

2012 B2B Marketing Social Business Opportunities

It happens every time. Executives in regulated and specialized B2B industries see disruptive technologies rise above the horizon, and they discard them out of hand because “that doesn’t apply to our business.” This attitude temporarily serves as a self-fulfilling prophesy, but it subsequently falls by the wayside.

Having been in the vanguard of ebusiness transformation during the late 1990s and early 2000s as both management consultant and marketing executive, I believe that 2012 will see serious adoption of social business by pioneering B2Bs.

In November 2012, I laid out the rationale in “2012 Will See B2B Early Adopters Move on Social Business,” so here I’ll describe this year’s specific opportunities for B2B marketers.

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B2B Early Adopters Move on Social Business in 2012

B2B Early Adopters Move on Social Business in 2012B2B Early Adopters Move on Social Business in 2012 predicts that 2012 will see significant movement toward social business among B2B pioneers. This prediction is based on CSRA’s recent research as well as my twenty-five years experience with guiding B2Bs’ adoption of disruptive technology. First, a critical mass of B2B executive leaders are familiar enough with social technologies to consider them for the first time. Second, the business driver will be the economy. During the past 4-5 years, enterprises have continue to cut costs wherever they could, but few are performing at the level they want to be. B2B marketing and sales are under more pressure to perform very efficiently than ever, and some leaders will enlist social business because they have tried everything else.

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Enterprise 2.0 A Game-Changer for Investment Banks [Market Advisory]

Just Released—CSRA Market Advisory Highlights How I-Banks are Using Web 2.0 to Drive Competitiveness

Enterprise 2.0 A Game-Changer for Investment Banks [Market Advisory]This summer, “Enterprise 2.0” began to get legs as the new moniker for applying Web 2.0 to the enterprise, reflecting that pragmatists are raising their eyes for an exploratory glance. The market advisory shares how global investment banks are using Enterprise 2.0, and it suggests action steps for executives to take this year and next. Here is the executive summary and a few choice concluding points:

Enterprise 2.0 Enables Executives to Digitize and Monetize Collaboration for the First Time

This is so simple that many will miss it and open themselves to disruptive competition…

Banks increasingly use wikis, blogs and other Web 2.0 tools for mission-critical processes, as shown through the examples of Citi, DrKW, Morgan Stanley, ING and JP Morgan.. Enterprise 2.0 is a new term that denotes corporate adoption of Web 2.0 and social software tools. It offers investment banks an unusual opportunity to reduce risk and improve their earnings and profits by increasing returns on process, human and knowledge capital. However, Enterprise 2.0 also confronts banks with […]