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CDC Social Business Case Study

CDC’s social media experience shows how powerful social business can be when the organization is aligned with peer-to-peer sharing (word of mouth). Moreover, budget limits and their public focus compel them to rely people to educate each other with CDC information. […]

Increasing Customer Transparency: Real Threat or a Paper Tiger for Marketers?

Should you worry that interacting with your customers on Twitter, Facebook, LinkedIn and blogs will let your competitors poach your customers? How increased transparency affects business and how you can use the trend to drive your competitiveness […]

Social Networking Conference Case Study: Travis Falstad on Gaming & Social Networks

Social Networking Conference L.A. 2009 recap: Travis Falstad on gaming and social networks, Facebook, MySpace, Mobsters, Playfish, Pet Society […]

Web 2.0 Business Strategy: Comparing Facebook and MySpace Expansion Strategy

Startling Web 2.0 strategy and tactics: comparing MySpace and Facebook approaches to globalization and drawing lessons for executives: the power of crowdsourcing […]

Recap Miami: Enterprise Social Network Workshop

Recap of enterprise social networking workshop for how to create a repeatable process for designing and managing successful enterprise social networking initiatives […]

LinkedIn CEO: LinkedIn's Challenge: Helping People Understand Professional Networks

Between-the-lines analysis of LinkedIn CEO Dan Nye’s interview for the San Francisco Chronicle: LinkedIn’s biggest challenge is encouraging executive adoption, promoting understanding of LinkedIn’s business value.. nice LinkedIn statistics […]