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Drive to Trust Trailer: Behind the Scenes

Drive to Trust TrailerThis Drive to Trust trailer offers a quick behind-the-scenes look into why I’m doing it. Drive to Trust is CSRA’s major initiative this year. We’re partnering with firms in all kinds of industries to show that trust-building in digital public achieves marketing goals much, much better than promotion. These daring organizations will learn how to change how they relate to people, and they’ll become much more competitive.

If you’d like to watch this post instead of reading it, just click the thumbnail button.

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Experiential Social Media and Business Intimacy

Experiential social media & business intimacyExperiential Social Media and Business Intimacy shows how social media grounded in customer experience holds the key to trust, relationship and profit. When businesses discover, invite, and build trusted relationships with people in digital public, their actions speak loudly to the silent, ten times larger audience that’s observing the process. In addition, “accidents” are the express lane to developing trust and business intimacy.

“Customer experience” directly leads to customer preference and more share of wallet, although most business owners and executives dismiss it as a buzzword. As practiced by CSRA since 2006, experiential social media is a group of practices that deepen intimacy with customers and increase profit. “Social” information is the currency of business intimacy. Here I’ll outline how this enchilada rolls, so you can begin to use experiential to increase customers’ value and your profit.

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