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How Brands Cut Their Exposure to Facebook Business Risk

How Brands Cut Their Exposure to Facebook Business Risk shows how brands can reduce the risks of depending on Facebook too much.

How Brands Cut Their Exposure to Facebook Business Risk: Part three

In the Facebook As Investment trilogy, I have analyzed several dimensions of investing in Facebook and raised my doubts about the company’s management and direction. In Part Three, I’ll address how brand executives can insulate themselves from Facebook’s—or any platform’s—fortunes by moving to make their relationships and networks portable. By making and managing investments carefully, brands’ relationships will endure regardless of platforms’ destinies.

By the way, Part One examined how Facebook’s trust gap would make it difficult for Facebook to fully monetize its considerable assets. Part Two analyzed Facebook as a social platform and revealed that it had no competitive threats from other pureplays; rather, the risk was that the whole pureplay category would lose its dominance in 3-5 years.

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Executive Career & Job Search Resources

adviceMy predictions from the 1990s and beyond about the disruption of “careers” and “work” have been coming true at an increasing pace, so here I’ll offer a quick retrospective of key trends as well as numerous how-to resources for using these disruptions to your advantage. Disruptions change the rules. Although most people don’t like “the rules” at times, we all take comfort in them because we have a clue about how to manage and get what we want. No one likes to feel clueless, but that’s how disruption causes most people to feel, so they try to avoid it. However, by facing the world head on and understanding the profound economic and social changes that are happening, you can see where the proverbial puck will be and skate there before most other people. Let’s go!

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Executive’s Guide to Twitter Releases Free Online Courses

Executives need to get on Twitter so they can understand the potential and the threat to their communications with stakeholders. The problem is, the value proposition isn’t clear, and executives perceive it takes too much time to learn. These free online courses fill that gap. […]

Tips for Executive Leadership and Job Search Effectiveness

Quick guide for time-strapped executives to outperforming rivals this year by using LinkedIn, blogging and Twitter. Extensive links to free executive guides to social networks […]

Blogging: Quick Launch Guide

Quick launch guide to blogging for executives and professionals: get online with WordPress or Blogger in about an hour: how to pick a blog platform, write your first post, configure antispam and manage and grow. Tips on content strategy and using categories and tags. […]

Job Search via LinkedIn: A Cautionary Tale

Unclear communication or deception? Short case study of how *not* to communicate in Linkedin or other social networks during job search, capital raise or business development […]

Blogging and Tweeting to Support Your Job Search or Fundraising

How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]

What and how to Share on Twitter and Facebook

Evaluating off-base media criticism of social networks, and how you can use Twitter and Facebook updates effectively […]

New Panel at PanIIT: Social Networks for Disruptive Innovation

Christopher S. Rollyson will lead a panel, “Using Social Networks for Disruptive Innovation,” at the global Pan IIT conference on October 9, 2009 in Chicago. […]

Job Search Tips for Disruptive Times

Job search in a disruptive environment, and how to use social networking to create the advantage […]