Reflections on Trust: The Power of Trusting People to Be True to Themselves delves into how trust works in personal and business situations
Many people are talking about trust in business these days. I am, too, because it’s the core of my business as well as my personal life. It just occurred to me that there are often some accidental gotchas within many trust discussions I read, and I’ll explore them in case that’s useful to you. First, I’ll delve into trust a little before sharing some insights on how you can make it actionable in your personal, career, and business relationships.
Customer Service Is the New Marketing shows how CMOs can leverage digital world of mouth by leading teams to serve people publicly.
In most brand organizations, marketing investments rest on 20th century marketing principles whose results are diminishing every year. At the same time, an increasing portion of products and services are commoditizing, which puts more pressure on marketing to “create” differentiation and value. In many cases, there is no escape—except by changing the rules. Here I’ll show how marketing can reinvent itself by using social business to tap a hidden gold mine.
The Threat: Dire Straits in Marketing
Marketing as a profession emerged in leading economies during the mid 20th century, when manufactured products were novelties in many categories. Marketers came to assume that they could “create an image” or “brand” using the mass communications to which few had access. Individual customers had no leverage because word of mouth was analog. Word of mouth has always been the most trusted source of product or service information, but it had no leverage until social peer-to-peer technologies emerged. Marketing’s […]