Mashable’s article, Biz Networking on Facebook Could Soon Supersede LinkedIn, discussed Facebook’s relative prowess at attracting ad spending and concluded that Facebook was a better venue for business networking. I felt the need to weigh in on that, so I offer my analysis here, which compares certain aspects of each venue’s networking, demographics and strategy.
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This weekend I’ve been having fun trying LinkedIn’s new group discussion functionality, and it’s really promising and seems to work well, significantly increasing the value of LinkedIn Groups.
In Tweeple, LinkedIn’s Twitter group, someone asked a great question about whether to have multiple accounts on Twitter, but the questions applies equally to any Web 2.0 venue, like LinkedIn. This has also come up in the Executive’s Guide to LinkedIn seminars, whether to risk putting your side real estate business in your LinkedIn Profile, for example. Here are some quick reflections on managing many sides of yourself online.
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Multidimensional Innovation—Inviting Collaboration—Crowdsourcing via LinkedIn
In August, I have been intensely involved in developing the next iteration of executive LinkedIn training (the Executive’s Guide to LinkedIn, EGLI), which has proven as illuminating as it has fruitful, so I will share key elements of the quick innovation approach I used as well as how Linkedin contributed to it. I believe that by collaborating with EGLI alumni and other people in my network, I have fielded the most innovative and valuable offering ever. I’d love to get your feedback, too! (links below)
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LinkedIn is about “professional social networking,” and the Executive’s Guide to LinkedIn opens the world of LinkedIn and other Web 2.0 venues (sites) to you. Web 2.0 venues can enable you to find and connect with very specific people who have similar interests and concerns, with whom you can collaborate.
For example, LinkedIn and Facebook can help you to locate clients and prospects that have very specific needs you can fill, reducing the sales cycle and increasing revenue per client because the fit is far better. Likewise with business partners, jobs, employees…
In the digital world’s new rules, it pays to be specific because the cost of finding people with specific interests continues to fall dramatically. If you know how to conduct yourself in these venues so that you increase others’ trust and confidence in you, you become far more effective. That’s what we aim to deliver.
Why should EGLI not tap the same phenomenon to organize seminars?
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Normally summer would have provided ample time to reflect on Q2, but it sizzled with speaking engagements and extensive development here at EGLI and at CSRA. I’m pleased to share the highlights and to look ahead to Q3, which will be very exciting for EGLI. First, however, I’ll recap Q2.
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Executives of a certain, er, level of experience face an apparent dilemma when they consider using LinkedIn and other Web 2.0 tools: they already have well-developed networks and non-Web 2.0 processes for managing them. Why should they use LinkedIn or other Web 2.0 tools? Aren’t connections best maintained by high value face-to-face lunches, meetings or phone calls?
The answer is, increasingly, “Yes and no.” I encourage you to consider these tools to supplement your current communications with your network. You will maintain a stronger network if you can communicate specific, relevant information about what you are doing, and these tools can help. Here we will delve into some key Web 2.0 tools’ unique value for enhancing the value of networks by keeping in touch better.
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Yesterday I presented LinkedIn as an executive job search tool to a packed house at St. Chrysostom’s Employment Council (the the Career Transitions Network). It was interesting to focus LinkedIn on a new area of human endeavor, getting a new job.
We had a lively discussion, which I’ll recap briefly before providing links to additional information pertinent to our discussion.
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How the Social Network Roadmap can increase demand for Web 2.0 and social software and services providers.. brief overview of the Roadmap’s phases and connection points for Web 2.0 vendors […]
Strategy and plans behind the Social Network Roadmap’s Facebook Page, which Facebook members should benefit the most from the Roadmap and how it can drive their business […]
Demand drivers for enterprise social networks: global enterprises suffer innovation crisis while individuals seek employment security; cross-boundary collaboration is a win-win for enterprise and employee […]
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