Approach this as a relationship building activity, there are no magic bullets, and most of these tactics will take some time to show results. If you want readers, you need to focus on building relationships with them by showing that you are relevant to them and by showing that you care about things in which they are interested. […]
The WSJ succeeded in charging for content because their content was traditionally part of their customers’ workstreams. When your livelihood depends on something, you pay. Most “news” and media entertains, it has little financial impact. […]
In the knowledge economy, people are motivated by greater autonomy, mastery, and purpose—not by carrots or sticks.. connectivity is second only to a water pump in its significance to a village.. It will not be enough, as it was back in the early Web, to just leave a website lying around to be found. Business has to become a travelling exhibit, a movable market stall that can be adjusted and placed wherever people are or want to be.. Marketers have begun to view social networks as a significant marketing contact point (and perhaps even more important than traditional channels) for procuring consumer data and knowledge.. people are diving into the Web 2.0 and 3.0 pools before they even know with whom they are swimming.. In 2010 we will see more public agencies taking risks to engage in this sort of “flat” information sharing and insight gathering.. sociology will rapidly become the new economics. […]
Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services […]
The use of social networking sites will increase; people will shift to a strong family focus because they will be poorer. Older workers will get computer literate due to going back to work and working longer. […]
It’s more obvious than ever that the same crimes are committed (think “calamity,” not “Katrina”), but perpetrators switch interfaces. For example, my experience of the London scam happened via Facebook chat. Abstract up from the communications process or the subject and you’ll be more aware of the patterns. […]
The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […]
Highlights of Alcatel-Lucent’s recent marketing study of 1,000 social networkers, presented by CMO Allison Cerra at #snc2010: Social networkers are not very social; Heavy users of Web 2.0 will pay for value-added services; Privacy is murky […]
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