Triple the Value of Your LinkedIn Network by Interacting

Triple the Value of Your LinkedIn Network by Interacting shows how to attract and maintain the attention of Connections you care most about.

Triple the Value of Your LinkedIn Network by Interacting: adviceOld habits die hard, and so it is with the ingrained assumption that “content sells.” Yes, having a current LinkedIn Profile replete with keyword combinations relevant to your High Interest Connections is very important, but it’s back seat to giving your Connections personal attention. Here I’ll address your protest that “I don’t have time!” by sharing some ultra-efficient processes for interacting on LinkedIn. Read on if you want to outperform 99% of other LinkedIn members.

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Using the Relationship Value Map to Optimize Your Social Networks

Using the Relationship Value Map to Optimize Your Social Networks is a step-by-step approach to prioritizing your firm’s interactions in social networks to significantly improve the return on your team’s time.

Using the Relationship Value Map to Optimize Your Social Networks: trust vector

CSRA’s Relationship Value Map is a simple but invaluable tool you can use to organize your social networks to meet your personal or business goals better. Its Interest and Trust vectors intersect to create four quadrants for your connections. I designed it when working with individual executive clients in 2009, but CSRA uses it with enterprise clients as well, especially those with direct (B2B) sales forces who need to prioritize their relationship building activities.

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Reputation and Business

conversationsIn An Offer You Can’t Refuse, Lydia Dishman interviews CEO Justin Moore, who discusses his business leadership “lessons learned” from watching The Godfather. It’s a solid post, but very thoughtful and insightful comments take it into classic territory. That said, the post didn’t hit the bullseye for our context here—B2B relationship building—so here goes with the pieces I think it missed. I invite you to add yours in comments.

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