![Fire Drill [Social Business Team Building] Case2](http://rollyson.net/wp-content/uploads/2013/04/sbtb2.png)
[Updated] The (social business) fire drill is sparked by an external or internal event that suddenly creates a sense of urgency and elevates management’s interest in social business/social media. They often respond in crisis mode and end up wasting considerable resources because they spend more than they need, they stay away from using social technologies to relate to stakeholders (they’ve been burned), and they hire a team that cannot produce maximum social business results because it is reactive and fearful rather than proactive and confident.
Fix Fire Drill is the second of the five-part social business team building series The series describes team building in the context of various scenarios in which firms build social business capability, step by step, while investing wisely. Social Business Strategy Use Cases outlines and compares all five use cases while Social Business Team Building gives general guidance for how to create social business teams as well as recommendations for what characteristics leaders have, so I recommend reading them, too.
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Advisory & Services Firm Social Business Adoption 2012 is a research survey that looks at social business advisory/consulting firms in a new way. Using quantitative methods, I compared consultancies according to the needs of clients who want to transform their organizations with social business. The twelve metrics measure firms’ performance in business impact, sociality, and transformation areas, and they rank firms within firm categories and overall.