Advised CEO on broad array of strategic issues for Valley-based
start-up operating in stealth mode. Scope encompassed value proposition,
competitive position, build v. buy for the web-based software solution,
go-to-market strategy. Introduced the company to several VCs, and
provided professional opinions to VCs in their evaluations of the company.
For the go-to-market strategy, advised on bowling pin client targets
and timing of offerings in staged approach to drive adoption strategy.
Helped to recommend strategic alliance partners, and suggested points of
engagement.
Held numerous brainstorming sessions in which discussed vision, value
proposition for client segments at various stages of adoption and launch
plan. Co-developed marketing and engagement plans for professional
service firm alliance partners.