Case
Studies |
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Service Line Launch for Alliance of Big Five
and Global Internet Consultancy
Business Challenge
Global alliance between Big Five and Internet consultancy required
flashpoint service offering aligned with volatile and changing demand for
e-business consulting services. To optimize alliance synergies, service
offerings needed to transcend existing services of each alliance partner
yet be immediately recognizeable and deliverable by each party.
Role
Engagement Manager. Led vision and development of new service
offering, which offered two-pronged approach increasing profitability of
websites: increased revenue-generation by design focused on leading user
experience principles while decreasing operational costs. Created,
trained and managed 30-person national launch team. Led marketing
of new service offering to stakeholders and clients in each alliance partner.
Rollout
Set up and managed skunk works to develop service offering and team
to deliver integrated services to clients while minimizing upfront investment.
Envisioned complete groundbreaking service offering aligned with strengths
of each alliance member but not existing with either partner. Rapidly
developed multi-stage analytical and delivery framework to marry design
and marketing strengths of Internet partner with Big Five process, strategy
and in-depth technology expertise. Recruited, developed and managed
national virtual development and delivery team. Developed engagement
plan framework, several websites, on-line training program, communications
plan.
Led promotion of new offering to clients and executives in each alliance
member. Created client presentations and analytical deliverables.
Integrated strategy and design aspects of emerging business problem, that
websites were producing little quantifiable business value. Brought
design/user experience issues to CxO level due to strategic approach and
vision of the problem.
Results
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Timed new service offering to coincide with unforeseen uncertainty in e-business
consulting market, focusing on fundamental shortcomings of e-business solutions,
which resulted in high interest at clients.
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Developed unique analytical framework that quantified user experience analysis
criteria and enabled more effective benchmarking and comparison than previous
qualitative efforts.
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Identified and capitalized on multimillion dollar opportunity by synthesizing
strategy, design and technology strengths of each alliance member.
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Incurred low opportunity cost by selecting and training unengaged consultants.
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