Alcatel-Lucent Study: Social Networkers Not Very Social

Highlights of Alcatel-Lucent’s recent marketing study of 1,000 social networkers, presented by CMO Allison Cerra at #snc2010: Social networkers are not very social; Heavy users of Web 2.0 will pay for value-added services; Privacy is murky […]

CDC Social Business Case Study

CDC’s social media experience shows how powerful social business can be when the organization is aligned with peer-to-peer sharing (word of mouth). Moreover, budget limits and their public focus compel them to rely people to educate each other with CDC information. […]

Case Study: Miami Dolphins Use of Social Networking

Social networking insights from the Miami Dolphins’ Jim Rushton, SVP Corporate Partnerships and Integrated Media […]

Case Study: Seattle Seahawks & Seattle Sounders

How the Seattle Seahawks and the Seattle Sounders are using social networking and social media to engage fans online and offline […]

Preview: Social Networking Conference Miami 2010

Preview of the Social Networking Conference Miami 2010: select topics and insights […]

Case Study: Dior's Haute Couture Crowdsourcing

Fascinating story of crowdsourcing in the high fashion industry. Dior’s head of social media shares a behind-the-curtain view of Dior’s “The Lady Noir Affair,” starring Marion Cotillard. […]

PricewaterhouseCoopers Social Business Case Study

Salvatore Reina shares insights about PricewaterhouseCoopers’ global social networking initiatives.. highlights of internal projects and client engagements […]

Healthcare Social Business Case Study in Virtual Worlds

Dave Taylor of Imperial College London discusses his extensive experience with using virtual worlds to deliver business value.. good practices for Second Life […]

Enterprise Social Networking Workshop Extends to Full Day

London enterprise social networking workshop expanded to full day, to address strategy and tactics of planning and executing corporate social networking projects, a godsend for project managers and champions […]

Enterprise Social Networking Panel to Emphasise Innovation, Risk Mitigation

Sneak preview: new enterprise panel forming at London 24-25 Social Networking Conference #snc2009 […]