Pragmatic New Strategy for Enterprise Competitiveness

Christopher S. Rollyson

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Vision/Briefs, Papers, Presentations

This is where you can read synopses of white papers, briefs and presentations that I have written on the development of electronic knowledge enterprises that drive their expansion with e-business and knowledge strategy. Some downloadable pdfs; email to inquire about others.

E-Business Market Dynamics Update, Spring 2001

Presented and led discussion around several key threads relevant to e-business with spring graduating class at I.C. Stars. They are an outstanding group, and it was a fascinating discussion. Congrats to the class of Spring 2001!! Download pdf of presentation (1,600K): requires Adobe Acrobat Reader (get it here )

E-Business 2001: the Reality of the Network

Présente la mise au point d'e-business en 2001et donne des exemplaires spécifiques des ressources que les companies européennes peuvent utiliser pour se lancer dans le marché des Etats-Unis. Téléchargez la présentation: fiche "pdf"/1.900K (nécessite Adobe Acrobat Reader, téléchargez-le ici et cliquez sur "Get Acrobat Reader") ou fiche "powerpoint"/4,800K

Digitization, Standards and Disaggregating Organizations

Presents some fundamental concepts of e-business and how they are exerting pressure on large organizations to disaggregate (split up). Brief discussion of the e-business transformation life cycle as well as the selective change of business rules and how organizations must "delearn" in order to profit from e-business. Also, the significance of logic, standards and digitization. Download pdf.

E-Business Market Development and Dynamics

Presents several key concepts that underlie the current e-business transformation, including the vital role of knowledge in creating unique business propositions. The highlight of the talk is the journey of the development of the extended enterprise, the employer of tomorrow for business students--and just about everyone else ;-). Also discusses the e-business consulting market. Download pdf.

E-Business Market Development: the Rise of the Extended Enterprise

The adoption of e-business strategy will culminate in the development of full-fledged electronic, "extended" enterprises that are connected with their partners and customers in electronic networks. This paper is a high-level discussion of how and why the extended enterprise develops while it adopts e-business strategies. It also presents critical role of knowledge in e-business and the extended enterprise. An extended enterprise is one which leverages the potential of real-time, asynchronous communications to drive down transaction costs throughout its business; moreover, it tends to focus relentlessly on what it considers its core competencies, and it links with alliance, vendor and provider partners electronically to provide seamless full-service to customers without "owning" that capacity as integrated businesses have traditionally done. The concept of an adoption curve, which describes the path to transformation to e-business, is useful because all industries are faced with adopting e-business strategies, which impact all business processes and add new ones. The speed and depth of their adoption of these new processes will largely drive their market position within the next few years. In addition, the industry in which the enterprise competes has its own rate and stages of e-business adoption, and a good amount of the enterprise's strategic advantage going forward will be driven by its rate adoption compared to the industry's. Similarly, every person has an adoption curve. Download pdf.

Exploring the Communications Economics of Electronic Communities

This brief explores the economic drivers behind Internet-oriented electronic communities as forums of communication and business activity. An electronic community is one in which people communicate via email, newsgroups or websites. For the purposes of this brief, we will assume that the community assembles people from disparate organizations, since it is that application that is often of the highest interest to Internet-enabled e-business strategies. In addition, this brief will concentrate its analysis the value of communities and electronic communications on two chief characteristics, digitization and asynchronicity. Prior to the analysis, it will briefly define and discuss electronic communities and why they are of such high interest to Internet-enabled e-business. Download pdf.

Using E-Business Strategies to Drive Value Chain Transformation

E-Business offers a market changing opportunity to market-leading global enterprises whose function and viability is in large part driven by value chain and excellence in service strategies. These enterprises lead or occupy a key part of a value network through which they, along with the other members of the chain, provide end customers products. Most value chains are rife with paper- and analog-dominated communications processes that represent very high transaction costs when compared with electronic digital processes. Exchanging the former for the latter, if managed correctly, sets off a complex chain of events for an enterprise that can drive it to lead its own transformation into an electronic enterprise. The speed and degree to which an enterprise is electronic will enable it to execute more processes than its competitors and be connected to more networks: since e-business dramatically lowers transactional costs within the value chain, it can finance the enterprise's rapid expansion. This may well drive the vast success of the few at the expense of the many: as intricate electronic networks are formed, selection factors will be driven in large measure by an enterprise's e-business competence. Download pdf.

Using Websites to Transform Customer Relationships: a Website Life Cycle Model

The growth of e-commerce is nothing short of phenomenal, and it shows no signs of abating. In fact, it only entered into the "Tornado Stage" only during the 1998 holiday season.  Most websites have grown steadily since they were launched, both in size and in importance within their respective firms' overall strategies.  At the same time, most companies' experiences with their sites have been quite mixed: while most sites have produced marketing value in that they have reflected that their owners have been a "part of the phenomenon," the sites' track record for producing measurable business value has been spotty, a growing number of success stories notwithstanding. Download pdf.

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