Social Media-Powered Event Calendar Uses Web 2.0 & Promotes Community [Case Study]

Government Case Study: Social Media-Powered Event Calendar Uses Web 2.0 & Promotes Community Business Challenge

This local government produces and promotes numerous events oriented to business, arts, family, culture, development and fitness interests. The client’s Organization Audit had revealed the community’s frustration with having no unified “event calendar,” so this pilot provided one.

Role

As engagement partner, worked with the Communications Department team to plan, launch and evaluate an eight-week pilot, a unified calendar that we deployed on WordPress to encourage community feedback on events.

CSRA developed the pilot charter (project plan) that included specific goals, resource requirements, timelines, content strategies and measurements. Developed several pilot templates that explicitly outlined specific goals, workflows and tools for Champion, Manager and Contributor roles.

Rollout

The government produces an amazing depth and breadth of cultural, athletic, educational and social events, while other local groups and organizations have their own events, as did myriad other organizations. Therefore, the unified calendar had two principal goals: 1) syndicate in numerous sources of events that were aligned with stakeholders and 2) make the unified calendar equally accessible via Web and mobile. Another secondary goal was to get people talking about events; i.e. reviewing them.

CSRA served […]

January 3rd, 2013 | Category: | Leave a comment

Social Business Strategy for Computer Components Brand [Case Study]

Hightech Case Study: Social Business Strategy for Computer Components Brand Business Challenge

Market leading computer components business and ecommerce retailer had several highly visible social media presences but felt they were not tapping social business’s potential. They wanted to be more confident of their purpose: what they were doing, where, how and when. The Social Business Strategy provided an in-depth Ecosystem Audit as well as an Organization Audit to measure the firm’s unique assets. It recommended several pilots to implement the strategy.

Role

As engagement partner, led Social Business Strategy using the Social Network Roadmap(SM). Advised global marketing, public relations and social business team on optimizing social business investment.

Rollout

Produced the Social Business Strategy in two phases, the Ecosystem Audit (external focus) and the Organization Audit (internal focus).

For the Ecosystem Audit, developed stakeholder profiles, and worked with multidiscinplinary client team to prioritize them in terms of importance to the business.

Developed each stakeholder’s key characteristics, and used them to design filters that would find them online. Programmed, tested and iterated each stakeholder filter in tight cycles. Utilized SNR Analytics tools and processes to rank highest priority digital social venues that would enable the brand to interact most […]

January 1st, 2013 | Category: | Leave a comment