Peter Sondergaard opened the analyst firm’s vaunted annual Symposium/ITxpo this week by admonishing CIOs to prepare for a consumer shift that will reverse the current state in which business and government control customer and constituent relationships. As reported by eWeek, Gartner’s head of global research didn’t pull any punches: businesses will have to earn the right to justify premium offerings by empowering consumers:
 “The impact of consumerization is the most important trend impacting IT in the next 10 years,” Sondergaard remarked. “There will be a shift in culture reflecting the dominance of the ‘digital natives.’ Consumer technology will be integrated into (the) home, home office, in transit or recreational areas, and users will initiate interactions from all of these settings.”
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If you have started to get the feeling that something new and big is afoot in the consumer Web world, no, you’re not having flashbacks to 1997
 Web 2.0 is a new phenomenon that is beginning to realign the balance of power between producers/providers of products/services and customers because it enables customers to self-organize and wield unprecedented influence in the market. “Web 2.0” refers to a group of (usually) free user-friendly Web applications like blogs, wikis, integrated video/phone services and social networking sites (more below) that enable individuals to connect, collaborate and concatenate with unprecedented ease. E-Commerce (doesn’t it sound quaint now?) first enabled consumers to gain a new level of information about products and services and, as adoption proceeded, to buy over the Web. That was “Web 1.0” and it was still largely one-way communication because information flowed from the Web to customers. “Web 2.0” is focused on letting individuals self-organize, interact, collaborate and be equal players in what aficionados call “the conversation” of the Web.
Before you B2B-focused readers yawn and turn the page, consider that this will turn […]
Part of the IDC Outsourcing Forum Midwest Report
 The Williams Companies is a Fortune 200 energy company that currently distributes 12% of all the natural gas consumed in the United States and is a major employer in Tulsa, Oklahoma. Marcia MacLeod, Vice President of Business Process Outsourcing, and Karen Caldwell, Director for Energy & Utilities at IBM, explained how the company pulled a Houdini in the early 2000s, using outsourcing to survive a near-death experience in which its stock dropped from $48 to less than one dollar. This case reflected outsourcing’s potential in dramatic turnaround situations while confronting some outmoded stereotypes about its impact on local employment.
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Part of the IDC Outsourcing Forum Midwest Report
IDC analysts Brian Bingham and Barry Rubenstein cited extensive IDC research to describe how outsourcing is developing as a business practice. Although they didn’t explicitly delve into adoption itself, their treatment of ITO (IT outsourcing) and BPO (business process outsourcing) provided significant insight into how outsourcing is being adopted by global enterprises. ITO is several years ahead of BPO for several reasons, namely that IT has traditionally been managed as a support function and cost center in most enterprises and, as such, it has been a textbook candidate for outsourcing. BPO is often more intertwined with the business’s core competencies; in addition, it almost always requires sophisticated IT support. Clearly, ITO had well publicized failures in the early 2000s, but this proved to be part of the normal learning curve, and ITO successes have emboldened buyers and providers to push further into the business. This contrast between ITO and BPO patterns is particularly instructive.
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Clear Outsourcing Adoption Curve Emerges
The IDC Outsourcing Forum Midwest convened sourcing thought leaders from global enterprises, world-class outsourcing providers and IDC’s leading analysts in Chicago September 11-12, 2006. They shared pioneering experiences that are pushing the transformational boundaries of outsourcing, one of the most important management practices to emerge in the 21st century. Case studies from the Williams Companies, AOL, Lucent, Barry-Wehmiller and Procter & Gamble explained how to use outsourcing to satisfy multifaceted business objectives, and a clear adoption curve is emerging that describes how outsourcing is reshaping the world’s largest organizations.
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Part of the IDC Outsourcing Forum Midwest Report
Midwest executives will have an excellent opportunity to learn how to take their outsourcing strategy to the next level next week, when IDC will bring their Outsourcing Forum to Chicago. Themed “Reinventing your business through BPO and ITO,” the Forum will feature speakers from Proctor & Gamble, Lucent, The Williams Companies, NiSource, Goodyear, Barry-Wehmiller and Hydro One Networks. In addition, world-class outsourcing providers such as Capgemini, IBM, Hewlett-Packard will offer practical advice, and several of IDC’s lead analysts will offer their insights.
I was able to catch up with event chairman Bob Welch, who previewed some of the Summit’s key themes. I also have information on a special registration deal.
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Bryan Doerr, CTO of IT services powerhouse SAVVIS, pulled off quite a feat at the Technology Executives Club Outsourcing Update in Chicago last week: in 30 minutes, he explained how visionary CIOs were increasing the value of “IT” by making it vanish. “IT” is not merely being commoditized but must entertain an even more ignoble fate—being virtualized—and this is an exceedingly good thing.
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Dr. Clotaire Rapaille served a delectable elixir to a packed room of B2B marketers at BIGfrontier yesterday. His talk spanned business in China, investing in India, a new value proposition for shampoo (think “breastfeeding”), why people drive Hummers to the mall, why French people don’t work and myriad others. Rapaille (“Rah pEYE”) lists half of the Fortune 100 has retained clients because he has a track record with helping them understand the inner structures of consumers’ minds and, therefore, how to communicate with them. Moreover, many of these inner structures hold true across cultures which can enable companies to develop offerings that will hold true globally. Sound impossible? Read on.
As usual, I will share my notes from the meeting and follow those with some of my insights but, unlike the usual custom, I have also interspersed some material from one of his major books to fill gaps. The topics he addressed were intricate and complex, and there wasn’t time to delve into the details of the background research.
Background
Rapaille, a Frenchman who subsequently became virulently American, began his career as a psychoanalyst working with autistic children in Switzerland, which gave him insights into how the brain worked and […]
Accelerating Forces Buffet the Enterprise
Volatility of customer wants and diversity of markets around the world will increasingly demand that enterprises innovate if they want to remain relevant because their current product introduction and innovation processes are woefully insufficient. In addition, several “structural enablers” are driving down the cost of collaboration—globalization, enterprise software maturation, e-collaboration tools and BPM solutions. I think it’s beyond dispute that “emerging” markets around the world look at India as a model, and there will be a cascading wave of new outsourcing providers entering the market in the years ahead, keeping downward pressure on supplier prices and forcing increased innovation across the supplier value chain. For example, many educated young people in these markets are native with e-collaboration tools, which should lead to new models of collaboration. SOA and Web services are increasingly ingrained in enterprise software, opening up legacy and new solutions to web-based, granular sharing of information. BPM, because it digitizes an increasing spectrum of the business process, is an enabler of outsourcing.
Reposition Outsourcing as Iterative Transformation
Outsourcing in 2006 is where e-business was in 1998, when the Internet was a tech playground in the mid-late 90s. The mission of “e-business strategy” was […]
Jim Champy, author of many management bestsellers, including Reengineering the Corporation, led a fascinating discussion 18 April 2006 at Chicago’s Standard Club, sponsored by Perot Systems. Beginning with the presentation, “Doing Business in a Flat World: An Exploration of the Next Era in Globalization,” Jim gave attendees an invaluable perspective on how executives needed to reengineer reengineering for the knowledge economy. He highlighted past transformational efforts in the industrial economy (the original reengineering) and focused on how to achieve change in the knowledge economy. As usual, I will summarize key points of the discussion first and follow up with my insights.
Reengineering: 20th Century
In the 80s and 90s, reengineering helped businesses improve their business processes. For example, an insurance company regularly required 24 days to issue a policy because 13 departments were involved, each of which had optimized processes for itself, not the enterprise (or the customer). In fact, to issue the policy took ten minutes of actual work; the rest was administrative time. Today, business models of the industrial era are becoming obsolete, but most companies haven’t yet changed how they manage their businesses. A default method of drastic organization change, often employed by IBM and many others, […]
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