StaySmall Wins Web 0.2 Citation for Delivering

Payment Processor Wins Web 0.2 Citation for Delivering "Yechsperience" [customer experience satire]Achieves Payor of Last Resort Status

Chicago, 13 March 2007—Today, the Global Human Capital Journal awarded StaySmall, the global payment intermediary, the odious Web 0.2 Citation for inducing a poignant bout of customer yechsperience™.

As readers know, the GHCJ exercises stringent criteria before conferring the Web 0.2 Citation: to earn it, companies must induce prolonged feelings of frustration, confusion and anguish in customers more effectively than their competitors.

Tonight, StaySmall delivered in spades, as reported by the judges. Here is a summarized account of the findings…

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March 12th, 2007 | Tags: , , , , , | Category: Financial services | Leave a comment

Our first Web 0.2 Citation—Grace Bank Lost in Commodityland

Bank Wins Web 0.2 Citation for Delivering "Yechsperience" [customer experience satire](**Updated) Marketing Outlays Sabotaged by Sub-par Process Execution

Chicago, 29 November 2006—Today, the Global Human Capital Journal awarded Grace Bank, the top three credit card issuer, its notorious Web 0.2 Citation for inducing an acute spasm of customer yechsperience™.

This citation demonstrates how exceptionally poor service destroys brand despite kind words and happy pictures from Marketing. Although Grace employed a somewhat formulaic approach, it demonstrated laudable skill at producing customer irritation and angst.

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November 29th, 2006 | Tags: , , , , , , | Category: Financial services | Leave a comment
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