The Executive’s Guide to Twitter will provide business and government leaders with professional advice for applying Twitter and microblogging to their organization processes. The site will feature the cutting edge techniques that Executive’s Guide clients have come to expect: leading edge yet pragmatic approaches.
During prelaunch, we recommend these resources:
- Executive’s Guide to Twitter overview for marketing executives (presented at the ITA, 4 February 2009)
- Executive’s Guide to Twitter posts from the Executive’s Guide to LinkedIn weblog
- Rich collection of third-party resources from the Twitter ecosystem
If you want to get an idea of what this will look like, check out the Executive’s Guide to LinkedIn Weblog; here we will be dedicated to deciphering Twitter’s uniqueness and role in executives’ and companies’ social media strategy and programs.
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