Government Case Study: Social Business Strategy for Local Government Business Challenge
Local government had a conservative culture, and the Communications Department had been studying the community’s social media adoption for some time. Several departments wanted to create pages, but Communications wanted a defined strategy to put their best foot forward before launching presences. The mission was to explore the potential for social media to help improve communications and relationships with citizens, especially younger demographics.
Role
As engagement partner, worked with the Communications team to develop the social business strategy. Began with the Ecosystem Audit to understand the environment. Continued with the Organization Audit to understand the government’s relevance to its ecosystem, and completed the Social Business Strategy, which detailed for several pilots to test the strategy and develop the client’s social business skills.
Rollout
The Ecosystem Audit produced the Ecosystem Map and Ecosystem Report, which provided a clear blueprint of the community’s digital social activity.
Working with the client team, conducted persona study to define community- and business-relevant stakeholders, developed/iterated keyword families, and programmed filters. Defined stakeholder interests in workstream analysis, which enabled us to locate specific conversations relevant to quality-of-life issues such as child care, night life, health […]
Firm History 
Photo credit: Ken Ohyama Also see Introduction or CSRA’s Brochure (PDF)
Although I founded CSRA in 2006, the firm has been a long time in the making, so I include some prior formative milestones as well. If you want a briefer treatment, see CSRA’s Facebook Page. If you’re interested in my personal milestones, see Founder Message.
Milestones Q1 2017—Launched Drive to Trust, a special program that gives firms the opportunity to be the first in their industries to build trust at scale. Q1 2017—Celebrated CSRA’s first decade in business with CSRA 11 Celebration videos in which I share reflections, lessons learned and where we’re going. CSRA Milestones highlights key engagements with some ups and downs of the business climate, 2006-2016. Q3 2016—Signed higher education client for social media strategy and pilot engagement that explicitly aims to build trust among their constituents. Q4 2015—Published the Social Channel App, beta edition, which shipped with two business applications, Customer Experience and Employee Engagement. Q4 2015—Published the first experiential social media case study, validating experiential’s commercial power. Our metrics outperformed best-in-class […]
Case Study Case Study: Knowledge Strategy for Global Electronics Firm Business Challenge
Global leader for communications and electronics was losing its leadership position due to an engineering-dominated culture and the inability to understand consumer markets. The Internet and rapid consumer adoption of wireless electronics had blindsided the company, which found itself unable to bring to market products that excited the consumer market.
Role
Dual role as strategy Subject Matter Expert for global knowledge vision and knowledge solution designer. Member of national engagement team comprised primarily of knowledge management (KM) consultants. Core team member, having helped to win the engagement.
Rollout
Played key role in adding market-oriented e-business thread to KM engagement with internal focus: introduced to the team the link between e-business and knowledge, adding dynamism to the engagement. Identified engineering culture disconnect with company’s sudden position in consumer limelight, and illustrated the necessity to adopt a consumer-focused initiative around knowledge. Advanced the idea that the company had to develop a new kind of knowledge to enable it to rapidly develop consumer knowledge with which to infuse engineering and marketing teams. Designed rapidly deployable […]
Case Study Case Study: Business Strategy for Supply Chain Software Startup Business Challenge
Provide strategic advice to visionary CEO of start-up aiming to revolutionize supply chain through a knowledge-based approach to collaboration.
Role
Principal strategy consultant and relationship manager. Extensive input on strategic alliances and forming working relationships with professional services firms.
Rollout
Advised CEO on broad array of strategic issues for Valley-based start-up operating in stealth mode. Scope encompassed value proposition, competitive position, build v. buy for the web-based software solution, go-to-market strategy. Introduced the company to several VCs, and provided professional opinions to VCs in their evaluations of the company. For the go-to-market strategy, advised on bowling pin client targets and timing of offerings in staged approach to drive adoption strategy. Helped to recommend strategic alliance partners, and suggested points of engagement.
Held numerous brainstorming sessions in which discussed vision, value proposition for client segments at various stages of adoption and launch plan. Co-developed marketing and engagement plans for professional service firm alliance partners.
Results Pilot implementations underway in several bowling pin clients. Management team consistently attaining milestones. On track for […]
Case Study Case Study: U.S. Launch of B2B Accelerator Business Challenge
Position late entrant consultancy’s accelerator in crowded market. Develop and leverage competitive advantages to overcome competitors’ lead in time to market.
Role
Director of Strategic Alliances with venture capitalists, law firms, Internet consultancies, marketing firms, executive recruiters, investment bankers, technology firms. Lead role in developing Accelerator’s engagement and delivery model.
Rollout
Rapidly galvanized multidisciplinary support around late entering Big Five accelerator launch. Conducted roadshow in which interviewed VCs, attorneys, incubators, marketers and recruiters known for successful portfolios of start-ups. Leveraged pre-existing network to invite select alliance prospects into beta alliance while soliciting their viewpoints on the accelerator/incubator market and advice on positioning the new accelerator. Developed on-point knowledge regarding competitive advantage vis à vis accelerators, incubators and Internet holding companies. By rapidly mobilizing alliances, quickly brought outside expertise into the accelerator, which enabled ramp-up of dealflow. Worked with launch team to pioneer accelerator model for several other locations worldwide.
Devised new accelerator engagement model that focused on managing start-ups’ and (corporate) Spin-outs’ life cycles by coordinating all resources to minimize transaction costs among alliance partners. Leveraged […]
|
|
