If you have started to get the feeling that something new and big is afoot in the consumer Web world, no, you’re not having flashbacks to 1997
Web 2.0 is a new phenomenon that is beginning to realign the balance of power between producers/providers of products/services and customers because it enables customers to self-organize and wield unprecedented influence in the market. “Web 2.0” refers to a group of (usually) free user-friendly Web applications like blogs, wikis, integrated video/phone services and social networking sites (more below) that enable individuals to connect, collaborate and concatenate with unprecedented ease. E-Commerce (doesn’t it sound quaint now?) first enabled consumers to gain a new level of information about products and services and, as adoption proceeded, to buy over the Web. That was “Web 1.0” and it was still largely one-way communication because information flowed from the Web to customers. “Web 2.0” is focused on letting individuals self-organize, interact, collaborate and be equal players in what aficionados call “the conversation” of the Web.
Before you B2B-focused readers yawn and turn the page, consider that this will turn […]