Ethnography Archives - Christopher S. Rollyson and Associates

Improving the Business Impact of Technical Writing and UX Writing

Improving business impact of technical writing and UX writing outlines how to increase the business value of two writing disciplines that directly affect customer experience.

Before diving into that, the backstory shares how I developed an unusual point of view while practicing service design and experiential social media—and how this led me to technical writing and UX writing.

Then the main event: I offer five ways organizations can substantially improve the business impact of technical writing and UX writing.

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Agile Digital Ethnography: Secondary Market Research That’s Quantitative and Qualitative

Agile Digital Ethnography uses an ethnographic research approach to analyze people’s online interactions. It creates a dynamic new market research capability that’s useful by itself and even more when used with surveys, focus groups, field work, and other primary research.

I have learned that Agile Digital Ethnography provides a unique combination of research results. I have used it on client engagements since 2006. Like primary research, it reveals people’s behavior, thoughts, emotions, and motivations in rich detail; however, because it’s secondary research, it’s faster and less costly than most other methods. It’s very useful when it’s conducted before primary research since its results can inform the design of primary research instruments.

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On Autonomy, Artificial Intelligence and the Internet of Things

Autonomy Artificial Intelligence and the Internet of Things reflects on how people’s autonomy will be affected by software-powered devices and systems that are rapidly permeating our individual and social lives.

Although this noodle has a strong personal angle for me, I also have the unusual benefit of having regular conversations with people who are leading the redesign of our “environment.” By superimposing digital devices, sensors, and “intelligence” onto the physical world, designers, engineers, policy makers, behavioral economists, neuroscientists, nanoscientists, and investors, just to name a few, are changing how we perceive and interact with our “world,” so I’ll also bring my insights from those conversations to it. Finally, I’ll consider creator and user points of view on autonomy artificial intelligence and the Internet of things.

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Christopher S. Rollyson and Associates

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