UPS: Transforming Package Delivery into a One-to-One Business summarizes the CEO’s vision for meeting customer empowerment with transformation.
Michael L. Eskew, Chairman and CEO of UPS, outlined the package delivery giant’s vision for transforming itself into a “one-to-one” business at the Executives’ Club of Chicago’s Enterprise CEO Lunch, 15 February 2007. Before a packed house at the Chicago Hilton, he demonstrated UPS’s creative “whiteboard” marketing campaign and explained its role in communicating to customers the value of the company’s transformation.
The importance of UPS’s vision extends beyond UPS stakeholders because it reflects a shift in emphasis away from industrial efficiency to knowledge-based innovation. Make no mistake, efficiency is mission-critical to every business, but fewer companies can differentiate based on efficiency. To its considerable credit, UPS sees the shift and is striving to empower customers with information as well as delivery services.
A History of Transformation
Mr. Eskew set the context by emphasizing that UPS has a history of transforming itself to meet technology and market challenges:
Founder Jim Casey began the company as bicycle messenger service in 1907, but emerging technology, […]