Social Business Presentation Widget (and Keynotes, Panels)
The Social Business Presentation Widget assists you to arrange a speaking engagement on social business, digital transformation or digital marketing. Just use the widget to tell me about your event, group, audience and goals. The widget will help us set up an exploratory call where we’ll discuss how to make your event a success. That’s all there is to it!
Keynotes generally are designed to address large audiences with “mega” topics and issues, and I may use slides or not. Mine always include recommendations that make key ideas actionable. Presentations usually feature slides and often focus on more defined topics. Although not described here, I moderate panels and serve as a panel expert, too.
||These presentations are already prepared, but I always adjust them to each audience. Of course, I prepare custom presentations, too. For descriptions of past presentations, webcasts and media appearances, as well as references and videos, see Speaking.
Keynote: How The Social Channel Is Disrupting Society and Remaking Industries
- Summary: Many businesses, organizations, governments and people have been struggling in the “uncertain economy,” which is not behaving as anyone predicts and not recovering in most “developed economies.” This is an economic signal that “the economy” has shifted from an industrial economy of things to a knowledge economy of experiences. All players—businesses, governments, professionals, employees, and others—can use The Social Channel to interact, thrive and reach their goals. Being aware of it lays the ground work for taking action.
- Takeaways: Understand the drivers beneath the profound change in the economy and society. Learn about The Social Channel and how it holds the key to new prosperity and autonomy. What immediate actions the audience can take to respond and thrive.
Keynote: Reinventing Marketing: How CMOs Can Use The Social Channel to Build a New Level of Authority and Influence
- Summary: Digital has become pervasive in marketing, and its portion of total marketing spend continues to grow. Digital social media gives unprecedented visibility to individuals, which means customers, employees and other stakeholders. The CMO has had the first at-bat at social media in most organizations, but few firms have proven how social media produces business returns. However, CMOs can learn how to transition to their golden age in The Social Channel by seeing its true nature, a space in which they can create, build and reap rewards of their brand’s most powerful relationships, faster and cheaper than ever before. The Social Channel enables CMOs to know customers and deliver profit, but only when they interact with it appropriately. Most have yet to crack the code.
- Takeaways: Learn the true nature of “social” and how it relates to business. Understand how trust drives relationship, social actions, purchase and preference—in B2B, B2C and B2B2C. All marketers understand The Power Law (“80/20 rule”), but The Social Channel can take it to the nth. Suggestions for how to educate marketing teams and transition to a more dynamic role for marketing.
Keynote: Digital Transformation’s Personal Issue: The Key to Breakthrough Customer Experience
- Summary: Thought leaders and digital marketers are all talking about producing new profits by providing a “new customer experience” to “connected customers,” and the key to making it work is understanding the repersonalization of the economy and society. By interacting among themselves in digital social venues, people have changed their expectations of all interactions. They no longer appreciate industrial processes that once mollified customers. They want to be treated as individuals. Organizations, however, shrink from this because executives want to keep costs low; they don’t understand how to be personal at scale.
- Takeaways: Learn how social business is the key to providing personal service at scale, and how the annuity effect, the network effect and group dynamics make digital social extremely efficient and profitable. Moreover, see how big data, mobile and ecommerce are the infrastructure personal individualized experience, and how they synergize with social. Recommendations for developing your own vision.
Keynote: How Digital-Social-Empowered Customers Are Transforming B2B Sales and Marketing
Summary: Learn how B2B customers have rapidly changing needs and expectations of B2B providers. Firms that perceive this shift can significantly improve their market positions before competitors realize what happened. B2Bs were among the last on The Web during Web 1.0, but they adopted quickly once customers insisted and other industries proved the business value. B2B clients are also B2C customers, and their personal interactions in digital social venues are changing their habits and expectations of “work” relationships. Social business changes the economics of trust and profit, so B2Bs can significantly improve productivity in sales and marketing, but they need to think different, much different.
- Takeaways: The B2B relationship life cycle, and how social business lowers costs in all phases of the cycle. How social business inverts the sales funnel, and makes it much more efficient when sales and marketing learn how to capitalize. How clients self-educate and want a different kind of relationship with sales and marketing. How to lead with trust and manage culture change. Case studies in healthcare, manufacturing, hightech and supply chain.
Presentation: Social Business for B2B firms and Regulated Businesses: Is There any There There?
- Summary: B2Bs and regulated industries are following their traditional pattern with social business by using their constraints as excuses for not adopting. This is understandable because they see outsized risk, and no one has explained the rewards of using social business to develop relationships faster and cheaper. this presentation highlights the ultra-conservative, and profitable, B2B relationship life cycle and how smart firms digitize it to the limit of their constraints.
- Takeaways: Learn the true nature of social business, developing trust and relationship by having defined, high-value interactions. Appreciate the annuity effect and the network effect and how they add tremendous leverage to social business interactions. The relationship life cycle and how social business affects it. Specific techniques for interacting within regulatory constraints in banking, healthcare, insurance, medical equipment, pharma, investment banking and others.
Presentation: How Social Business Can Empower Big Data, Ecommerce and Mobile Marketing Initiatives
- Summary: Big data initiatives rely on hypotheses and business cases. CSRA’s proprietary social business methodology analyzes user behavior, creates user outcomes hypotheses, and validates outcomes quickly and inexpensively.
- Takeaways: Key points of how to use social data; How to pinpoint and validate user outcomes to pre-validate big data, ecommerce and mobile business cases. How to maximize the use of social data to understand customers and other stakeholders. Alternative processes for using social business strategy to make big-ticket big data, ecommerce and mobile investments more successful.
Presentation: Social Business Opportunities for CFOs and Operations Executives
- Summary: Social media has been managed for years as a marketing and communications competency in most organizations, so operations executives assume that it isn’t relevant to them. Social business digitizes all phases of the relationship life cycle and can significantly improve productivity. McKinsey analysis shows that fully 2/3 of the social economy is internal collaboration; to tap that, executives have to widen their imaginations beyond social media. This presentation is the first step in tapping social business for collaboration and efficiency.
- Takeaways: Business is build on trust, relationship and collaboration and how social business is relevant. The relationship life cycle and how social business reduces the cost of trust and productivity. Looking at business partners, vendors, employees and other relationships with new eyes, and identifying opportunities. How CFOs are using big data to drive profit and change business models. Trends in social customer service. How customer service is the new marketing.
Presentation: CIOs’ Surprising Social Business Opportunity: How to Collaborate with Your CMO and Your CDO
- Summary: CIOs and CMOs are under more pressure than ever due to the digital transformation wave, and consultants and universities are talking nonstop about how CIOs and CMOs have to work together. Firms are hiring CDOs, who often have a big impact on how the org chart works. This presentation separates hype from reality and offers concrete strategies for CIOs to deliver more value during digitization.
- Takeaways: Understand digital transformation from the I.T. and marketing points of view. How to gauge the need for “digital” and how each function needs to respond. How to work with a CDO. Several career planning templates show CIOs (CMOs) how to orient and add more value during digital transformation.
Presentation: How Higher Education Can Transform in The Social Channel
- Summary: Higher ed is being assailed by many quarters for falling innovation, rising costs and inefficiency. MOOCs threaten to disrupt the industry, and schools increasingly experiment with online education and MOOCs themselves. This presentation decodes the real issue—its customers are changing their expectations quickly because the market for their skills is transforming—before outlining how education can use The Social Channel to regain relevance and performance.
- Takeaways: Learn about The Social Channel and its power to create differentiation. How it affects innovation, jobs and the need for education. Learn how most market participants underestimate how knowledge is social. The real power of MOOCs. Recommendations for using social business to quickly increase education’s value-add in The Social Channel.
Additional industry-specific presentations show how social business is affecting healthcare, professional services, financial services and retail—opportunities, threats and recommendations.