The Social Business Seminar Widget assists you to explore a seminar or workshop to guide your team in social business, digital marketing or digital transformation. Use the widget to tell me about your team’s situation and goals. The widget will help us set up an exploratory call where we’ll discuss how to give your team the confidence it needs to perform at the next level. That’s all there is to it!
Seminars are usually half a day or less and address strategic topics while workshops last 1-2 days and entail extensive interaction and team exercises. Bootcamps are long workshops and are usually held offsite. I also deliver them at pre-conference or post-conference workshops and corporate retreats.
|Seminar Widget||Executive Seminar Topics|
|Executive seminars, workshops and bootcamps are almost always customized to meet the needs of specific teams, so please regard these as examples only. I can deliver any topic in any format, so you can substitute “workshop” or “bootcamp” for “seminar” anywhere on this page.
Social Business Strategy and Management
Most enterprises and brands have been pursuing social media within silos that contract their own social media agencies for planning and operations. As social business continues to grow its share of external customer interactions as well as its portion of internal collaboration, most teams are at a loss for how to manage it all. This seminar (workshop, bootcamp) gives the team tools and good practices for managing and coordinating numerous social business initiatives. Typical topics:
Social Business Team Building
Leading brands are realizing that customer experience and intimacy require more than agency-generated content. They are adopting hybrid models by bringing select social media operations in-house after many years of outsourcing. Selective insourcing is a growing trend, so this seminar explores its many facets:
Social Media and Social Business in Parallel
As discussed in Using Social Media and Social Business Together to Evolve Experience, the “two socials” are distinct practices that will be best operated concurrently in most businesses, so this seminar educates participants in maximizing value from each and both together.
Next Generation Customer Experience
Every management journal, university program and podcast is talking about the “new (digital) customer experience,” but what does it mean in terms of your industry and segment? “Next Generation” seminars often involve scenario envisioning to get the team grounded in the limits of digital transformation for your business. They learn how to re-imagine the business as a platform for engaging customers, employees and partners continuously, using mobile, Web, social and big data to create constant collaboration for innovation:
Chief Digital Officer Scoping
This seminar engages boards and executive teams on what digital holds for their organization and businesses. It follows a rigorous due diligence engagement that has determined adoption in their segment(s) and industry, and how they compare to competitors and substitutes. The focus is how to develop digital competency optimally: by hiring a Chief Digital Officer or tasking sitting executives with beefing up digital within existing structures and initiatives. This often includes: