[UPDATED] Enterprise I.T. vendors are chiefly product businesses that specialize in large-scale “solutions,” and all contenders in this research survey field large services businesses. They are a diverse group that was selected based on their public activity relevant to social business transformation. For example, Salesforce.com is a leading cloud infrastructure and services provider that sells organizational flexibility, which synergizes with social. IBM, Dell and Hitachi are large product vendors, although IBM’s services business is now larger than its product divisions. Accenture, Infosys, Capgemini, TCS and Cognizant are large outsourcing providers, although Accenture’s roots are management consulting, and it subsequently developed a large outsourcing business. BearingPoint is regrouping after bankruptcy; its origin, like Accenture’s, was an audit firm spinoff (KPMG and Andersen respectively).
As you evaluate advisory firms that are moving into social business, it is useful to refer to their DNA. Enterprise I.T. firms scale largely by selling products or productized services. Many have “collaboration” solutions, and they tend to approach social business within the context of product strategy. Product vendors […]