Quick How-to: Generating Leads from Social Media

How to Generate Leads from Social MediaIt’s nice to see dawning recognition that social business needs some structure and planning to produce business value, and this post from SocialMouths offers a quick treatment.  It presents 5-part approach to generating leads: start with strategy, conduct due diligence, connect content to prime stakeholders, connect social media to marketing, and involve the sales team.

This is a great example of beginning to treat social business seriously, but it’s missing several key elements. It’s still too focused on “content,” which shows diminishing value. *Interaction* and helping people do things that are important to them is where the action is. Personalized interaction is harder to scale than “content”—but that’s precisely WHY people value it more. In addition, the post doesn’t mention the importance of trust and focusing on relationship. Finally, it is not trivial to engage salespeople. That’s why Social Business Services is dedicated to it.

LinkedInEmailEvernoteInstapaperXINGViadeoBeboShare

1 comment to How to Generate Leads from Social Media

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

  

  

  

Connect w CSRA in Your Favorite Places




CSRA Inc.

Promote Your Page Too

The Social Channel App [Book]

How to Get Stunning #Employee #Engagement: The Social Channel App

Don’t Miss a Post: Subscribe Here

Enter your Email

Preview | Learn more
Powered by FeedBlitz

Strategic Opportunities

E-commerce Tools for Digital Transformation

CSRA Widgets

Social Business Management Consulting Widget

Industry Opportunities

Local business experiential social media opportunity