Social Business Resources
Social business resources summarizes some of the how-to tools and thought leadership you can find on rollyson.net. Clients constantly say that they appreciate CSRA thought leadership and track record for leading the market. Here are some favorites—in several formats. All aim to help you outperform in the Social Channel, the 21st century’s value engine.
The Social Channel App
In December 2015 I released the Social Channel App in beta, so now you can have your own interactive guide to using experiential social media and social business for transformation. See the App’s microsite.
Experiential Social Media Summary
Experiential Social Media is my own methodology for using ethnographic research to understand people to an unusual degree, so firms can interact with them to build trust and business. See the executive summary.
The Social Network Roadmap(SM)
Released in 2008 to the public, the Social Network Roadmap is an agile full life cycle social business transformation methodology. I’ve used it in client work since then and continued its development. It enables firms to improve their efficiency and results.
Practical Social Business Models & Tools
CSRA develops extensive intellectual property in the form of measurement models, social business adoption models predictions and more. Some of these you can use at home ;^) – here are highlights:
Videos and Presentations
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