Case Study: U.S. Launch of B2B Accelerator
Position late entrant consultancy’s accelerator in crowded market. Develop and leverage competitive advantages to overcome competitors’ lead in time to market.
Director of Strategic Alliances with venture capitalists, law firms, Internet consultancies, marketing firms, executive recruiters, investment bankers, technology firms. Lead role in developing Accelerator’s engagement and delivery model.
Rapidly galvanized multidisciplinary support around late entering Big Five accelerator launch. Conducted roadshow in which interviewed VCs, attorneys, incubators, marketers and recruiters known for successful portfolios of start-ups. Leveraged pre-existing network to invite select alliance prospects into beta alliance while soliciting their viewpoints on the accelerator/incubator market and advice on positioning the new accelerator. Developed on-point knowledge regarding competitive advantage vis à vis accelerators, incubators and Internet holding companies. By rapidly mobilizing alliances, quickly brought outside expertise into the accelerator, which enabled ramp-up of dealflow. Worked with launch team to pioneer accelerator model for several other locations worldwide.
Devised new accelerator engagement model that focused on managing start-ups’ and (corporate) Spin-outs’ life cycles by coordinating all resources to minimize transaction costs among alliance partners. Leveraged engagement model as unifying principle for alliances and clients, for all parties would win, the more rapidly the start-up/spin-off client got to market dominance. Organized technology partnerships to build pilot extranet to deliver the model.