In 2007, countless corporations talked about building their own Facebook (see Wachovia, for one), while Facebook itself declined the invitation. Microsoft, as usual, careened into the ring from the sidelines with its lackluster Sharepoint offering, which produces less corporate entropy than pureplay Web 2.0 vendors but characteristically is short on features and has a slow development cycle.
Based on the interest I am getting from corporations to help them with strategy for social networks and Web 2.0 and my coverage of Forrester and Digital Hollywood, I predict that enterprise social network vendors will have a good year, but enthusiasts should beware of a couple of traps…
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