The Financial Services Blog Ecosystem aims to build client and prospect conversations about the desired outcomes of financial services firms’ clients, whether paying for university (consumer banking); easier global expansion (treasury); secure retirement (investment); protecting property (insurance). The blog is the heart of an ecosystem of high-quality, business-relevant interactions that the team builds over time, driving reputation of the brand and of individual contributors (bankers, representatives, relationship managers).
Summary Concept Financial services blog focused on consumer, small business or institutional client desired outcomes (of using financial services), not products. Relevant to B2B and B2C banking, insurance and investment. The blog shares content but the goal is creating a water cooler inviting people to interact. By focusing on client outcomes, the blog increases engagement and distinguishes itself from product-focused peers. Contributor team conducts outreach, weaving a web of interactions between its blog and relevant platform venues: forums, blogs, LinkedIn, etc. The ecosystem takes shape in stages, as a function of interactions in high-value venues. The blog serves as the heart of the business’s social ecosystem. Outcomes Relevant interactions boost quality of trust and relationships, as shown by progress up the hierarchy of social actions. Live, asynchronous interactions can inform digital marketing […]
This week Twitter and LinkedIn canceled their agreement for easy cross-posting, which begot numerous indignant comments from people who seemed to have forgotten that they were using free infrastructure. Social business platforms are built and managed by venture-backed firms that need to execute on evolving business models, so we can all expect sudden changes from any and all. However, with some foresight and preparation you and your firm can minimize disruptions, which we’ll cover here. Even better, the LinkedIn-Twitter dustup provides strategic insights into how to operate within the digital social ecosystem, and we’ll address those, too.
Old habits die hard, and so it is with the ingrained assumption that “content sells.” Yes, having a current LinkedIn Profile replete with keyword combinations relevant to your High Interest Connections is very important, but it’s back seat to giving your Connections personal attention. Here I’ll address your protest that “I don’t have time!” by sharing some ultra-efficient processes for interacting on LinkedIn. Read on if you want to outperform 99% of other LinkedIn members.
Facebook recently released a new control for Pages that acts like blogs’ pre-moderation setting: when a Page admin activates it, Likes’ (Fans’) “organic” posts will not appear on the Page’s Wall until an admin specifically approves them. Read on for how to decide whether to use this control with your Pages as well as my interpretation of how the new control helps to reveal Facebook’s emerging business strategy to maximize the impact of its IPO.
Everyone wants to know the secret sauce, how to build vibrant communities in digital social venues. Here is a question to a community manager to whom I responded recently in a gated enterprise forum. The question was, “What are some effective ways to improve circle count and follower engagement on google+?” Read on for some general pointers and references for further reading.