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[…] Triple the Value of Your LinkedIn Network by Interacting shows how to attract and maintain the attention of Connections you care most about.
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Shannon Clark, on his Slow Brand blog, presents the idea of a LinkedIn Connect, which would enable users to authenticate and share certain approved information from their LinkedIn presence on third-party sites. He writes, “Why isn’t LinkedIn looking to be the Identity layer for not just a few applications running inside of LinkedIn or a very small handful of LinkedIn Partners, but instead to offer a strong, business focused identity layer for 1000?s of business applications across the Internet?” Great question that merited some cycles. Here’s the post, with my thoughts below. A good thread with some technical discussion, but understandable for non-techies, too. […] How to think about using Facebook, LinkedIn and Twitter for business.. brief comparisons of Facebook with LinkedIn and Twitter from a business perspective […] Unclear communication or deception? Short case study of how *not* to communicate in Linkedin or other social networks during job search, capital raise or business development […] |
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Use Scenarios to Network into Jobs and Contracts reveals a new way to break through when you’re looking for new consulting work or employment for yourself, or you’re fundraising for your startup or nonprofit. As these pages detail, I’ve learned that “breaking through the noise” is easy when you play music. You’ll learn how to do it here.
CSRA milestones reflects on my first ten years of experiential social media, seen through the eyes of clients I’ve served. I’ll share what I learned about what outcomes we got in each engagement as well as how it happened that I developed and pioneered experiential, which if a repeatable process for developing trust and profit at scale.
This week Twitter and LinkedIn canceled their agreement for easy cross-posting, which begot numerous indignant comments from people who seemed to have forgotten that they were using free infrastructure. Social business platforms are built and managed by venture-backed firms that need to execute on evolving business models, so we can all expect sudden changes from any and all. However, with some foresight and preparation you and your firm can minimize disruptions, which we’ll cover here. Even better, the LinkedIn-Twitter dustup provides strategic insights into how to operate within the digital social ecosystem, and we’ll address those, too.
Old habits die hard, and so it is with the ingrained assumption that “content sells.” Yes, having a current LinkedIn Profile replete with keyword combinations relevant to your High Interest Connections is very important, but it’s back seat to giving your Connections personal attention. Here I’ll address your protest that “I don’t have time!” by sharing some ultra-efficient processes for interacting on LinkedIn. Read on if you want to outperform 99% of other LinkedIn members.
You Know Facebook Connect but why not LinkedIn Connect? discusses credentialing across websites in the Web 3.0 version of single signon.