Chicago Social Empowerment Cohort [Drive to Trust 2018-2019]

Social Empowerment Cohort: experiential social media for social goodChicago Social Empowerment Cohort describes Drive to Trust partners in alternative transport, teens cook, mental illness recovery, women empower, animal welfare and frugal living who partner with CSRA to strengthen their relationships with donors, members, volunteers and partners using experiential social media.

Cohort One has been selected by CSRA because they support causes that have multifactor impacts on Chicago’s citizens, especially people often termed “underprivileged.” Moreover, their stakeholders have things in common, and cohort members can learn from each other and accelerate their competency and results with experiential social media. Here are partner categories at a glance:

Alt transport|Women empower|Animal welfare|Teens cook|Mental illness recovery|Living frugally

What Does the Cohort Do?

As described on the Drive to Trust home page, our engagements are short projects that compare partners’ experiential social media results against their traditional social media results. In past engagements, experiential has produced 200-600% more business results than traditional social media.

Social Empowerment Cohort: How It Works #drivetotrustWe measure traditional and experiential social media where it counts for our partners, who usually want to use social media to increase people’s donations, volunteering, and service usage (by recipients of partners’ services/products) as well as government and general public recognition and support. Most partners generate an increasing portion of engagement from their websites or directly from their social media accounts when they have donation/payment functionality. On Drive to Trust engagements, CSRA mentors partner staff and volunteers in practicing experiential social media to increase social media-generated results. Mentoring empowers partners to sustain and grow their experiential social media results after pilots. In some cases, results can transform partners’ ability to achieve their missions.

Chicago Social Empowerment

Chicago Social Empowerment focuses on people who are often overlooked by “the economic system,” so partners address inequality by empowering people; in other words, partners teach their beneficiaries how to be more independent and live better. This cohort also has a strong environmental component woven into it because I personally want to benefit Earth and mitigate some of humankind’s destructive impacts, and I’ve learned that most other people do, too, especially when doing so helps them live better at the same time. That said, partners’ primary mission is empowering people; the green part comes second. Here are the partners I envision for Cohort One:

Alt Transport

Social Empowerment Cohort: alternative transportThese agencies/nonprofits/groups empower people to move around without cars. Ditching cars frees people from significant costs, helps them be healthier through physical exercise, and cuts many kinds of pollution. By educating and supporting people, these agencies make cycling, walking and transit more practical. They support people in changing car behaviors while getting things done like transporting themselves to work, their kids around and hauling things. Most of these activities can be done well without cars but often require some creativity (“hacking” ;^). Partners remove friction to empower people.

Impacts: Did you know that the average monthly total cost of ownership for a new car is $600, a five-year-old car is $355, and a ten-year-old car $217? These after-tax costs are astronomical for people living near or below the poverty line, and the cheaper the per month cost, the more unreliable the vehicle.

Read more in Alt Transport’s LinkedIn announcement.

Teens Cook

Social Empowerment Cohort: Teens cook food empowermentChicago families find themselves caught in a vice: one or both parents works multiple jobs, so children have to fend for themselves for food. Food deserts are rife in most underprivileged neighborhoods. Processed food drains these families’ pocketbooks in three ways: 1) its price at the register is high, 2) it fails to satisfy for more than a few minutes, and 3) it negatively impacts health. But kids have to eat, and parents struggle to juggle everything, so kids end up eating expensive unhealthy food; in effect, families pay dearly to weaken their health.

Teens Cook partners show kids how to cook and feed themselves throughout the day with inexpensive wholesome food that really satisfies. They include principles of home economics and show kids and parents how to hack groceries, cooking and eating on the go. Another huge benefit is that teens love the joy of creating and being practical in the kitchen, and they develop amazing self-esteem.

Impacts: wholesome food’s impact on kids’ learning is well documented, so Teens cook is life-changing in the short and long term. Doing better in school has a huge impact on opportunities for kids, and their siblings and families. Creativity, joy and pride are also life-changing: for example, showing teens how to use omelettes/tortillas/frittates to do creative things with all kinds of leftover ingredients enables them to make a bunch of food for next to nothing, and food that transports well for lunches or food after school activities. They’re quick and easy to make. It’s also established that packaged and “quick service” food drives obesity, so drastically curtailing these foods has life-changing impacts on kids and families. Teens love creating in the kitchen, so cooking and basic home economics is transformational for the whole family.

Read more in Teens Cook’s LinkedIn announcement.

Women empower

Social Empowerment Cohort: Empowering WomenFrom a social impact perspective, women’s wellbeing is virtually synonymous with Chicago families’ ability to thrive. There are few families without mothers, and too many without fathers. Women empower is a very wide focus, but my general idea is to support women in strengthening their lives as well as their families’ and communities’.

The childrearing buck usually stops at women, who often work multiple jobs to make ends meet, so they often need logistical help. Also, too many women are victims of domestic or sexual violence. And they have to figure out how to keep themselves and their families healthy despite the U.S.A.’s unpredictable and spotty healthcare “system.”

In addition, many women have kids who are obese, diabetic, highly allergic or are otherwise unhealthy, which strains the whole family. And most of these health issues are chronic.

Impacts: Women are the bedrock of families and communities, so their emotional, physical and economic wellbeing is the cornerstone of every community of every size, every family, every community, every city. Women’s vibrancy and empowerment reverberates in multiple ways throughout our city.

Animal Welfare

Social Empowerment Cohort: Animal WelfareFamilies have been getting smaller and more scattered for several generations, and pets often fill emotional gaps in individuals’ and families’ lives. There’s widespread scientific evidence for pets’ impact on people’s physical health as well. People of all ages are healthier when they live with pets (except those with allergies, or course).

At the same time, there are too many “stray” or otherwise unwanted animals, and Animal welfare partners help animals find new homes, transforming the lives of animals, people, families and communities. As any dog owner will tell you, pets often help people within communities to connect with each other because they’re all walking their dogs, and most dogs love to see other dogs.

Impacts: Emotional wellbeing of individuals, families and communities. Saving lives of animals. Parents teach their kids how to care for a pet, so this teaches responsibility. Pets improve the health of the elderly and people with chronic health conditions like high blood pressure, neurological diseases, diabetes and others.

Mental Illness Recovery

Social Empowerment Cohort: Mental Illness RecoveryDid you know that about 1 in 5 adults in the U.S.—43.8 million—experiences mental illness in a given year? This affects the whole family profoundly, which in turn affects communities. In addition, 1 in 25 adults in the U.S.—9.8 million—experiences a serious mental illness in a given year that disrupts their major life activities. And 1 in 5 youth aged 13–18 (21.4%) experiences a severe mental disorder at some point during their life. For children aged 8–15, the estimate is 13%. (NAMI)

Mental Illness Recovery partners help people experiencing mental illness and their families to navigate what most experience as a very frightening and mysterious journey. You probably know what I mean because you (or someone close to you) have probably been touched by mental illness. I know I have. Various mental illnesses affect people in different ways. Many are chronic, so they challenge people to discover “a new self” and to live within that self’s limits. Partners have diverse ways to empower people with various parts of their recovery journeys, including emergency interventions, housing, getting treatment, supporting families, supporting employers, and supporting careers.

Impacts: 20% of all Chicagoans experience mental illness, so that’s a huge portion of our population. When we account for the families around them, the number of people affected doubles or triples. Mental illness is also a major cause of crime, drug abuse and suicide. One in five children is a huge number, and their whole lives are at stake. The impact of mental illness reverberates into communities and the economy. And understanding it is very empowering: unlike physical illnesses, mental illness is often subtle and hard to understand, from the individual and family perspective.

Read more in Mental Illness Recovery’s LinkedIn announcement.

Frugal Living/Radical Self-Sufficiency

Social Empowerment Cohort: Frugal Living Radical Self-SufficiencyGenerations of “consumer culture” have leeched knowledge and skills out of Chicagoans. People have become dependent on products and services that are costly at the register and foster dependence. These are woven into people’s lives and force them to make life decisions that limit how they live. Many people are trapped in a web of consumption without being aware of it. This stands in sharp contrast to how people lived for centuries, when they did almost everything for themselves.

Frugal Living partners help people to “take their lives back.” They offer an alternate picture to the hyper-consumption that’s glorified by mass media, which is paid by promoting consumption. Although Frugal living usually involves most of this cohort’s other segments, it’s distinguished by approaching people’s lives holistically. The aim is to support people who want to reduce their overall consumption, based on their lifestyles and goals.

Impacts: Giving people the opportunity to live freer. It’s well acknowledged by psychologists, sociologists and anthropologists that people who are self-sufficient live happier. Dependency creates emotional malaise. Reducing consumption reduces waste of all kinds: products that aren’t necessary, packaging, electric power, fossil fuel consumption, the list is endless. People can live freer because they aren’t chasing after their consumption: most Americans, regardless of income, spend their lives trying to pay for what they’ve already consumed: Americans’ median retirement savings was only $5,000 in in 2013. Many people have NO retirement savings. Here are ten more financial symptoms of overconsumption.

Chicago Social Empowerment: Where We Are

Drive To Trust star #drivetotrustOne of the key design principles behind Drive to Trust cohorts is that their partners can accelerate their learning and results by collaborating in opportunities facilitated by CSRA. That said, I will accept partners on a “rolling admission” basis, so partners will join at various times, and I’ll design collaboration opportunities around this.

Although the sharing and collaboration are optional, I am allowing only one partner per category unless the partner who joins the cohort first approves another partner in its space. This “right of exclusion” only applies to the cohort and lasts for one year of signing.

I am in continuous active discussions with partners in all categories, but I’m always open to meeting more potential partners, so I invite you to contact me with your suggestions, including agencies or organizations that don’t fit a category on this page but that empower people in similar ways.

I’m also seeking apprentices (contract) to work on projects in these categories, so I’d love your suggestions for them, too (maybe even you!). To learn more, check out CSRA’s Apprentice Program fact sheet, and get the run-down on Experiential Social Media

As partners sign on, I will update this page to let you know who’s involved.

Thank you for your interest in Drive to Trust!

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