The Dirty Dozen: Are You Experiencing Symptoms of Web 2.0 Misalignment?

As “the Internet” changed the rules of information access, Web 2.0 is changing how people are connecting with other people. Most organizations are not ready for it: all their stakeholders can find each other and start sharing insights without the organization even knowing about it. They are experiencing the slow boil*. […]

Web 2.0 Pitfall #1: The “Solutions-Centric” Approach to Social Venues

How to deal with technology disputes when your team gets into prolonged arguments over Web 2.0 tools, vendors or approaches. Taking a customer-centric approach to web 2.0 projects. Unleashing the power of the Web 2.0 conversation within your projects. […]