Everything You Wanted to Know about Web 2.0*: Wikis

guide-wikiWikis are one of Web 2.0’s most secret weapons as of this writing, and they will transform the metrics around administration and communication. They are “leicht,” as Germans say. Deceptively simple. Sublime.

Wikis are collective desktops that enable teams to collaborate much more efficiently than they do now. Gone are myriad versions of locally (on your computer) stored spreadsheets, presentations and documents that team members shuffle around via legacy email, fax, phone and sneakernet. Legacy project management is terrifically inefficient, and wikis enable their complete reengineering by maximizing the power of asynchronous communication (not concurrent, like a face to face conversation). Here’s how they work.


Everything You Wanted to Know about Web 2.0*: Blogs

Everything You Wanted to Know about Web 2.0: BlogsEverything You Wanted to Know about Web 2.0: Blogs concisely explains blogs’ value proposition for businesses and executives.

Probably the most pervasive Web 2.0 tool out there is the weblog or “blog.” Blogs have a personal element to them and reflect the personal element of Web 2.0, which is at root about P2P (person to person) communication and connections. Blogs are a powerful way to share what things are important to you.. and to your stakeholders, whether they are boards of directors, prospective employers, partners or prospective employees.

As you can see from the Google Trends profile below right, references to “blog” have steadily grown since 2004, but many executives are unfamiliar with what blogs are exactly, how they work and what they’re good for. The EGLI Guides Series will briefly define blogs from a business and marketing context, explain how you can use them and share a few enterprise blog vendors.