Realizing Value: The Social Network Life Cycle Model

Life cycle model for social networks provides a blueprint for investment, along with goals, activities and milestones for each stage. A plan of action for creating value from enterprise social networking initiatives. […]

How LinkedIn Changes the Economics of Cross-border Relationships

Summary of how LinkedIn will transform the economics of cross-border deal making.. and opportunities and threats for professionals […]

How Social Networks Make Markets More Efficient for Buyers and Sellers

How Social Networks Boost Market Efficiency for B2B Buyers and Sellers explains how to use LinkedIn to change the rules of business development

How Social Networks Boost Market Efficiency for B2B Buyers and SellersSince the early 2000s, everyone has struggled to develop measurable economic models for social media and Web 2.0, mostly with little success. During 2007 and 2008, CSRA has worked with clients on several levels hammering out models to pass enterprise muster, and here I will briefly share one that shows considerable promise for its practicality and utility to businesses. The immediate context is B2B business development and sales, but it is applicable to numerous other enterprise processes as well.


How Social Networks Change the Rules of Business Development and Profit

How you can use LinkedIn to maximize the number of clients in your portfolio that map to your firm’s unique selling proposition—boosting profitability […]