About CSRA: Social Business Consulting
CSRA’s core mission is activating and growing the Trust Business Chain Reaction, a reliable process for boosting profit with social business. I am the constant here, but I tap a network of hundreds of specialists whom I staff on engagements. I operate CSRA according to similar standards used in the global consultancies where I learned my craft.
Specifically, I guide firms in using digital and social technologies evolve or transform. I conduct ethnographic research of social media to understand people’s behavior and motivations, which removes most of the guesswork that underpins survey-based strategy and research efforts. We analyze what people really do, in context, not what they say they do. Based on this understanding, I create social business and transformation strategy for firms and help them bring it to life by developing their teams, so they develop competency in experiential interaction, which is the 21st century’s dial tone. I guide firms across the social business life cycle.
However, I don’t assume that you need to invest in social business, experiential social media or digital transformation. Instead, we determine their relevance to you, together. I assess the social media activity of the people who matter most to your business. If the activity is relevant, we co-create your social business strategy, so you avoid the mistakes your competitors are making.
Other highlights about CSRA: