About Christopher S Rollyson and Associates [CSRA]CSRA Brochure

About CSRA: Social Business Consulting

About Christopher S Rollyson and AssociatesCSRA’s core mission is activating and growing the Trust Business Chain Reaction, a reliable process for boosting profit with social business. I am the constant here, but I tap a network of hundreds of specialists whom I staff on engagements. I operate CSRA according to similar standards used in the global consultancies where I learned my craft.

Specifically, I guide firms in using digital and social technologies evolve or transform. I conduct ethnographic research of social media to understand people’s behavior and motivations, which removes most of the guesswork that underpins survey-based strategy and research efforts. We analyze what people really do, in context, not what they say they do. Based on this understanding, I create social business and transformation strategy for firms and help them bring it to life by developing their teams, so they develop competency in experiential interaction, which is the 21st century’s dial tone. I guide firms across the social business life cycle.

However, I don’t assume that you need to invest in social business, experiential social media or digital transformation. Instead, we determine their relevance to you, together. I assess the social media activity of the people who matter most to your business. If the activity is relevant, we co-create your social business strategy, so you avoid the mistakes your competitors are making.

Other highlights about CSRA:

  • Social business changes the rules, so I work with firms that want to use it to disrupt markets or to defend their leading positions. Examples are Fortune 50 retailers, semiconductor brands, investment banks, global NGOs, governments and startups. More about clients.
  • CSRA delivers higher value by operating a virtual model, so you get better teams and pay less for overhead. More about what we do and how we work.
  • We don’t wing things here. I developed the Social Network Roadmap(SM), the agile lean methodology we use to do breakthrough work consistently at relatively low risk. It’s been vetted by client work since 2006. More about services that improve and transform.
  • CSRA is me and my network, which includes veterans of the most prestigious consultancies, design firms, IT firms, corporations, startups and professional services firms. You get rock stars, not my staff who happen to be on the bench at the time.
  • I enter new relationships as explorations because I don’t assume that your firm is a candidate for CSRA’s services.

CSRA could be your secret weapon.

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