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Noodle XIII: Surprising Benefit of Extreme Weather (Before you cancel that event..)

Surprising benefit of extreme weather: reflectionsThis winter carries a surprising benefit of extreme weather. It has been a bit colder than usual in much of the U.S.A. due to the “Polar Vortex,” and I have observed that many professional groups in Chicago have canceled or postponed events due to “extreme weather” over the past two months. This has started to become a phenomenon, so I’ve been observing it with interest.

My social business client work involves analyzing digital social networks, and it constantly reveals how people affect each other’s behavior, often in surprising ways. I hypothesize that reactions to this weather phenomenon are having unintended effects, so, in the spirit of all Noodles, I’ll explore some of these deeper meanings and invite your thoughts.

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