Introducing the Free Chicago Seminars Experiential Social Media Nonprofits
The Free Chicago Seminars of Experiential Social Media for Nonprofits and social impact firms aims to help nonprofits and social impact firms to unlock the power of experiential to transform their commitments from their donors, volunteers and other supporters. The series will be offered by CSRA in Chicago starting Summer 2018. Experiential is “the nonprofit way” to do social media because its main goal is serving people, not marketing to them. And it usually produces much better business outcomes than social media and marketing.
I designed this three-part public seminar series for nonprofits and social impact companies, and I’m making it available for free to qualified groups. I’ve pioneered the development of experiential social media since 2006, and I want to share a new way to build trust and commitment from donors, volunteers, partners, clients and other stakeholders to nonprofits and social impact firms.
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Unique, Insightful and Useful Guide to Business and Civil Politics reveals human political strategies through the eyes of a primatologist studying a chimpanzee community. It lays bare most of the behavior people use “to get ahead” in business and politics by explaining the evolutionary underpinnings of these behaviors, so we can appreciate them at a new level.
Ethnographic research for cross border business shows how to apply ethnographic research of social media to reducing the risks and costs of doing cross border business and deals. Ethnographic research can transform the value proposition of international business because it’s a very efficient way to conduct due diligence, to study the behavior and motivations of the people that the deal proposes to serve. Unlike traditional research methods, which are relatively slow, costly and qualitative, ethnographic research of social media combines qualitative richness with quantitative analysis. It’s faster and less costly, too.