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Executive's Guide to Blogging

Three-Step Executive's Guide to BloggingThis Executive’s Guide to Blogging offers executives a pragmatic, conservative approach to blogging. For years, now, I have beseeched all the executives and “knowledge workers” I know (that’s thousands) to blog, so please consider this as part of that campaign—with benefits (because this is a how-to post). Here’s why: In the Knowledge Economy’s pervasive digital networks, you are invisible unless you come across people’s screens regularly. And, while you are invisible, your potential business partners are seeing people who do flit across their screens. If you aren’t there, you are in a bloody ocean that gets smaller every year. Don’t stay in, the water is not fine. Please understand that I’m stating this as a simple fact. I’m sure you’ve read books like The Long Tail, which describe how we are all publishers now, that is, those of us who decide to use the free tools at our disposal.

Blogging is 21st century thought leadership, which is table stakes in the Knowledge Economy. Your thoughts represent and “scale” you, so they help you to connect with people with whom you […]

Quick Insights on

conversationsIn Mastering The Uncomfortable Art Of Personal Branding, Amber Mac provides some valuable insight into how individuals can engage people by sharing a mix of personal and professional details on their social media profiles. She sites @garyvee. The post could have been more valuable if it had mentioned several use cases and the importance of knowing your audience.

Moreover, individuals engage more effectively when they are clear about whom they’re trying to engage. For example, imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post’s valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 – see the section under “use scenarios”

LinkedIn Becomes an Enterprise 2.0 Syndication Machine with API

LinkedIn Platform: a groundbreaking new opportunity for enterprises and individual executives to leverage syndication to enhance collaboration and reduce data management costs: highlights of the platform and analysis […]

LinkedIn Brief #2: How many LinkedIn Recommendations Should You Have?

Getting the most value from Linkedin Recommendations: managing the number and topic while maximizing authenticity and transparency. […]

Christopher Rollyson to Join LinkedIn Inc. in CMO Coaching Session

Christopher Rollyson tapped to support LinkedIn, Inc. in Chicago coaching sessions for CMOs that will focus on enhancing LinkedIn Profiles […]