By Christopher Rollyson Case Study: Ben Newton on Wal-Mart’s Social Networks summarizes remarks from Ben Newton’s presentation at the Social Networking Conference.
 Ben revealed how the world’s biggest retailer is approaching social networking with its two million employees worldwide.
By Christopher Rollyson  Case Study: Aubrey Sabala on How Digg Builds Community with Events shows how Digg bridges the gap and takes its online community to the streets.
Aubrey leads marketing for Digg, the social network and social bookmarking site, and she spoke about Digg’s approach of using physical events to drive engagement on the site.
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By Christopher Rollyson  Case Study: Marius Ciortea on Oracle Social Networking Initiatives focused on Oracle’s enterprise social networking projects.
Marius leads some of Oracle’s social networking initiatives, and he shared some of the company’s challenges and learnings with initiatives “beyond the firewall.”
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By Christopher Rollyson  Social Networking Conference: Reno Marioni on Mobile Social Networking shares some of Nokia’s insights into advances in mobile social networking.
Reno highlighted the growing mobile social networking phenomenon as well as some of Nokia’s innovation to enable it.
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By Christopher Rollyson  Clara Shih, Faceconnector: Implementation of Enterprise Social Networking across the Company
Clara is the author of The Facebook Era, which describes social networks’ transformational potential using Facebook as example.
Continue reading Social Networking Conference Wrap: Clara Shih on Business Social Networking
By Christopher Rollyson  Case Study: Sumaya Kazi on Sun’s Social Networking Programs highlights Sun’s process of social media strategy plans.
Sumaya is a key leader of Sun’s considerable social media initiatives, and she shared some of the strategy and tactics behind Sun’s programs.
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By Christopher Rollyson  Social Networking Conference: Jeff Bruce on Enterprise Digital Networks summarizes how Dow Jones helps firms develop business and relationship intelligence. Social networking & business information technologies offering.
Jeff presented a fascinating concept, “social networking meets business intelligence (BI).”
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By Christopher Rollyson  Social Networking Conference: John Ploumitsakos on Consumer Trends explains Google Insights, and advanced information on trends and search for the social networking consumer.
John shared ten key points for succeeding in the age of social networks.
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By Christopher Rollyson  Social Networking Conference: Adam Pisoni on Enterprise Twitter highlighted effective business social networking with community messaging.
Adam gave us a summary of Yammer’s version of “enterprise Twitter” as well as the category in general. They are very focused on enterprise collaboration and breaking barriers.
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By Christopher Rollyson  Michael Brito, Intel: Social Networking Brand Loyalty: View from a Fortune 100 Firm
Michael is Intel’s chief consumer evangelist. He engages people across all relevant social networks, and he’s involved with creating significant content as the editor of a blog, scoop.intel.com.
Continue reading Social Networking Conference Wrap: Michael Brito on Big Brand Loyalty
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