Blog - Page 3 of 51 - Christopher S. Rollyson and Associates

CSRA Milestones: Ten Years of Experiential Social Media

By Christopher Rollyson

CSRA milestones reflects on my first ten years of experiential social media, seen through the eyes of clients I’ve served. I’ll share what I learned about what outcomes we got in each engagement as well as how it happened that I developed and pioneered experiential, which if a repeatable process for developing trust and profit at scale.

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Drive to Trust Trailer: Behind the Scenes

By Christopher Rollyson

This Drive to Trust trailer offers a quick behind-the-scenes look into why I’m doing it. Drive to Trust is CSRA’s major initiative this year. We’re partnering with firms in all kinds of industries to show that trust-building in digital public achieves marketing goals much, much better than promotion. These daring organizations will learn how to change how they relate to people, and they’ll become much more competitive.

If you’d like to watch this post instead of reading it, just click the thumbnail button. Continue reading Drive to Trust Trailer

Reflections on CSRA's Ten Years in Business

By Christopher Rollyson

Reflections on CSRA Ten Years in Business gives you three glimpses into why I built a firm to pioneer in experiential social media. I’m amazed that we embarked on our 11th year in February 2017! Here I’ll reflect on where we’ve been and where we’re going.

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How CSRA Builds Trust at Scale

By Christopher Rollyson

How CSRA Builds Trust at Scale shares some of the most surprising and useful things I’ve learned while pioneering experiential social media since 2006. In this post, I’ll reveal how experiential social media teams build trust by breaking some rules in social media.

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Three Experiential Social Media Lessons Learned

By Christopher Rollyson

Three Powerful Experiential Social Media Lessons shares three surprising breakthrough insights I’ve learned while practicing experiential social media. This is one of the videos I’ve made to share some of the most useful things I’ve learned since 2006.

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[Updated] How to Protect Yourself from Pervasive Surveillance and Control

By Christopher Rollyson

How to Protect Yourself from Pervasive Surveillance and Control shows how you can act to protect yourself, your family and your community from the rise of digitally enabled surveillance and control.

Privacy and Autonomy in the Digital Age is a series I’m writing to share my insights into disruptive risks that we face, individually and collectively, due to the digitization of the world. As I wrote in Part1, my technology adoption crystal ball says that the convergence of pervasive digital data, smart devices and their centralized [cloud] control enables unprecedented surveillance and control of people at a very low cost. This post offers various suggestions for mitigating the risks, while Police State Scenarios (Part3) discusses ways that collective permanent loss of autonomy could unfold. Continue reading Protect Yourself from Pervasive Surveillance

Healing Business [How to Rehumanize]

By Christopher Rollyson

In Healing Business, I’ll share why I think business needs healing and how CSRA is doing it with experiential social media. Business is wounded from a human point of view because it’s become very impersonal; large organizations don’t mean to, but they treat employees and customers as numbers because they don’t know or trust them. Experiential is a practical way to change that.

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Continue reading Healing Business

Converging Trends and Technologies Enabling the Police State

By Christopher Rollyson

Technologies Enabling the Police State describes the inevitability of pervasive surveillance, how it’s developing, and how we can act now to maintain the maximum degree of freedom. This is Part1 of a series on autonomy in the digital age. Personal and Collective Actions to Maintain Autonomy (Part2) is a how-to post, while Police State Scenarios (Part3) discusses ways that collective permanent loss of autonomy could unfold.

Despite their grim titles, these posts are not intended as doomsday writings, and I don’t intend to say that I think a police state is being developed intentionally. My conclusion is rather that the technologies of mass control are developing rapidly, and the risk is significant that some group will seize control of them in the foreseeable future. I think you’ll find some of their points surprising, perhaps even breakthrough. Please let me know in comments!

I did not want to write this post, and I doubt that you want to read it; however, as I explain here, we’re at a pivotal point of human history. We are rapidly losing our individual and collective autonomy because digital technologies constantly produce data about our behavior, and if we do not act, our loss of autonomy (a.k.a freedom) could easily be irrevocable. In this post I’ll summarize the technologies that are enabling the totalitarian police state and how they’re developing right now. Continue reading Trends and Technologies Enabling the Police State

[Updated] CSRA 11th Year Celebration

By Christopher Rollyson

11 Celebration summarizes my reflections on CSRA’s first decade in business, and my vision for our next decade. We’ve been pioneering in experiential social media and social business transformation since I founded the firm in February 2006.

It’s difficult to encapsulate ten years of learnings, but that hasn’t stopped me from trying! This page will reprise some of my favorite posts, and it will feature a series of videos I’ve made in which I explain where we’ve been and where we’re going. This post will change frequently, so please consider it a work in progress. Continue reading 11celebration

How Do You Feel? On Human Experience

By Christopher Rollyson

On human experience invites you to examine common marketing practices from a human experience perspective. It expands part of a presentation I gave at the University of Chicago Booth that the audience experienced as mind-bending based on their facial expressions.

Quite by accident I’ve happened on a rare view of humanity while practicing experiential social media during the last ten years. Experiential’s core research process involves conducting ethnographic research of thousands of people in specific situations. I analyze human behavior in communities in digital public, and it’s very rich, nuanced and complex. Ethnographic yields unparalleled qualitative and quantitative insights into behavior and human experience.

Experiential consistently reveals that many marketing practices repel people rather than attracting them because the environment in which marketing is practiced has completely changed from when these practices developed. Marketing creates mistrust and pushes people away, as I’ll show below. This post attempts to reveal this anachronism to you, so you can correct your practices and take the advantage from your competitors. Continue reading How Do You Feel? On Human Experience

Christopher S. Rollyson and Associates

[Updated] How to Protect Yourself from Pervasive Surveillance and Control

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