The social business Organization Audit serves as the second half of the due diligence process that is the foundation of the social business strategy. The first part is the ecosystem audit by which the firm has assessed the external digital world that’s relevant to its business. However, this is only half the picture: now we need to assess the firm’s capabilities to engage the ecosystem, so this is an internal analysis.
By conducting external and internal due diligence, we arrive at a social business strategy that optimizes the what the ecosystem values most highly with the firm’s ability to deliver. The social business strategy marries the ecosystem audit with the organization audit to determine optimal sharing scenarios (pilots).
The social business Organization Audit begins with a basic core competency analysis, drills down to stakeholder issues & actions and synthesizes these steps into several “trial pilots” that it will then vet through several other steps: social business good practices uses the ecosystem as a filter to learn from other firms’ similar initiatives, resource analysis gauges […]
When CSRA released the Social Network Roadmap in Q2 2008, we were a unique voice speaking at conferences about enterprise adoption. Due to my prior work helping enterprises adopt disruptive technologies like distributed computing, Web applications, service-oriented architecture and Web services, it was easy to see what enterprise adoption would look like, so I designed Social Network Roadmap several years before most of the market was ready to use it. Our client work has enabled us to test, tweak and expand the roadmap since then. As 2012 draws to a close, enterprises have experimented, adoption of social technologies (“social media”) among most stakeholders has set records, and executives wonder how they can coordinate social business across the enterprise. To realize “compounded” enterprise social business benefits it’s important to understand the social business life cycle, so here is a brief treatment.
By understanding the dirty dozen social business risks, you can make fewer mistakes than your rivals and get more done for less money, so this may be one of the most valuable posts you read this year. Having advised executives in adopting disruptive technology since the 1980s, I have learned that hidden assumptions sabotage early adopters’ investments and delay desired business outcomes. Happily, early adopters can significantly diminish social business risks by looking for them and mitigating them with agile development methodologies. CSRA’s client work has shown that using a risk mitigation approach is the most effective way to increase social business return on investment.
The Social Channel of Value explains our era’s drivers of economic transformation and how leaders can use them to strengthen their careers, organizations and communities. Profound shifts in human beings’ means of production restructure society and business because they alter the amount of “value” human work can create as well as the type of “products” that encapsulate people’s work. Individuals and organizations that notice, observe and understand these shifts early on can improve their relevance and competitiveness. Many of those that do not respond quickly enough go down with the ship.
Social business policy (social media policy) engagements are some of the most interesting, revealing and critical engagements CSRA has done. Of course, organizations’ main motivation for creating social business policies is protecting themselves against possible legal threats caused by employee interactions online; however, a far greater threat is overemphasizing the legal threat and sabotaging employee engagement online. Well researched and crafted social business policy increases trust between the employer and employees—and among employees, leading to more appropriate online interactions, which burnish the firm’s reputation. Here, I’ll outline how you can use the process of creating the policy to manage legal exposure while increasing employees’ trust and productive social business activity. 
The Digital Social Ecosystem Audit shows you where to interact to produce the best outcomes at the minimal cost, so it is critical to social business initiatives. CSRA launched its “Ecosystem Audit” process in 2008, and we’ve conducted them for many businesses and brands, which get to know the digital world around them in an unprecedented way. Think of the ecosystem audit as an xray of the social ecosystem. Try operating without it ;^) – but most firms do!
Recent coverage has increased my doubts in Facebook’s management team, whose failure to capitalize on its unique assets looks increasingly likely. In the Facebook As Investment trilogy, I examined Facebook through three different lenses and voiced my doubts about its management team’s ability to realize the company’s fantastic potential. Many of CSRA’s clients have invested significantly in Facebook presences, and I am not predicting the site’s demise, but I question its long-term viability. Brands face two types of immediate risk: erratic technology/functionality changes to “add value” with features—and lack of innovation due to management team paralysis. Facebook Page owners and individual users may be inconvenienced, but nothing drastic will happen right away. As a related issue, Facebook’s experience may presage a Web 2.0 startup bubble bursting. After a summary of danger signs, I’ll recommend how you can minimize your inconvenience due to Facebook’s gyrations.
In Recruiting Reinvented, the CEO of Reppify, which advises firms on using social networks to find job candidates, shared several nuggets for candidates, with a glaring omission that I’ll reveal below. Keep in mind that the focus of the interview was on how firms could use social to up their game, so the nuggets went unnoticed, except over here! One of Reppify’s core offerings is advising firms to use social networks to discover and engage candidates, but without setting off any legal land mines. I’m assuming that Reppify, in addition to screening candidates for clients, creates templated workstreams for their clients to improve recruiting while reducing risk.
The power of specialization in social networks explains how most executives and knowledge workers are not yet in synch with the emerging Knowledge Economy and its disruption of career assumptions. One of the most powerful career beliefs of the 20th century is especially out of place in the 21st century: generalists are more flexible and employable. Read on for a brief explanation of key Knowledge Economy career trends and specific action steps you can take to expand opportunity for yourself, your colleagues and your family.