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We had a lively discussion, which I’ll recap briefly before providing links to additional information pertinent to our discussion. […]
[…] Mashup of Social Networks and CRM Offers Glimpse of the Future: “Let Prospects Self-Report” But Facebook Data Tickles Privacy Concerns—Will LinkedIn Seize the Day? As a presenter at the Social Networking Conference, I was able to catch some excellent presentations, and one of the most eye-opening was Clara Shih’s “Enterprise Mashups: How Facebook Is Changing Sales and Marketing.” In a word, Clara and Facebook’s Todd Perry mashed up Facebook and Salesforce.com via AppExchange so that a prospect’s profile in Salesforce now includes select Facebook profile information in a separate pane (see illustration, right), providing a much richer “360° view” of the person to Salesforce users. The result is elegant, powerful and pregnant with social and business issues that I’ll explore briefly here. […] Have you found yourself looking at your LinkedIn network and recognizing too few people? Here’s how to sort it out
[…] Just Out: New Social Network Roadmap Provides Risk-managed Approach for Applying Web 2.0 to BusinessPublic Beta Release at Social Network Conference Examples of enterprise process innovation feature LinkedIn®
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First, a word of caution. When you go to Twitter for the first time, you will undoubtedly wonder what in the world this is all about; it will look like meaningless gobbledegook, a hodgepodge of 140-character messages. If you want to explore, give yourself a month or two. You will also need to follow some people who really know how to tweet. In my experience, most Twitter “posts” (called “tweets” by the way) mix news tidbits, humorous or interesting or acerbic observations. Above all, they give useful, interesting or entertaining information. Read on to explore why Twitter might be worth exploring from an executive’s perspective. […]
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Yesterday I presented LinkedIn as an executive job search tool to a packed house at St. Chrysostom’s Employment Council (the the Career Transitions Network). It was interesting to focus LinkedIn on a new area of human endeavor, getting a new job.
The Social Media Club recently asked “social media evangelists” to share their experiences of life in the trenches, helping people to understand the promise and peril of social media, which is highly connected to social networking and Web 2.0. I thought their survey was very well done, so here I am reprinting my answers, and I’m asking you to weigh in with your observations and experiences, too.
Many executives have allowed their LinkedIn networks to grow by reactively accepting invitations from former colleagues, club members, people they met networking, etc. One day, when something compels them to look at “their” networks, they are dismayed to see that it’s not a pretty picture. They don’t recognize some of the names. Others aren’t really what they think of as “trusted.” They might get requests from their connections to connect them with someone else in their network whom they barely know. They don’t know what to do, and they wonder whether they should just throw it all away and start over. This is a very predictable and normal circumstance, and here I offer a step-by-step guide to reclaiming your network.
Forrester’s recent report, Global Enterprise Web 2.0 Market Forecast: 2007 To 2013(1), offers excellent insights into the enterprise adoption of Web 2.0 technologies but falls into the trap of entertaining assumptions that are becoming less true by the day. In this brief market comment, I will discuss and correct so that you can appreciate their findings more and put them into a different perspective.