LinkedIn is about “professional social networking,” and the Executive’s Guide to LinkedIn opens the world of LinkedIn and other Web 2.0 venues (sites) to you. Web 2.0 venues can enable you to find and connect with very specific people who have similar interests and concerns, with whom you can collaborate.
For example, LinkedIn and Facebook can help you to locate clients and prospects that have very specific needs you can fill, reducing the sales cycle and increasing revenue per client because the fit is far better. Likewise with business partners, jobs, employees…
In the digital world’s new rules, it pays to be specific because the cost of finding people with specific interests continues to fall dramatically. If you know how to conduct yourself in these venues so that you increase others’ trust and confidence in you, you become far more effective. That’s what we aim to deliver.
Why should EGLI not tap the same phenomenon to organize seminars?
Rather than taking out ads and conducting email carpet bombing, why not let the most motivated and engaged people self-select and bring like-minded people to discover this together? That’s the key idea behind our “Social Networking Registration.” We include substantial group discounts to make it even more interesting.
We want to let you help us to add value to the learning process by having a say in who takes the class with you.
EGLI shows you how to form meaningful relationships using online tools. This involves learning new concepts, tools and behaviors, and group learning can have a sigificant impact on how much you learn. If you take a seminar with one or more trusted friends, you may be willing to open up more and try harder—during the seminar and afterwards. You have a head start in supporting each other in your continued learning. Of course, EGLI seminars facilitate powerful group interaction among “classmates,” so we will help you get a lot out of it whether you come as an individual, a pair or a group.
The October 9 Seminar: Overview of Social Networking Registration
| October 9 Seminar Resources: Overview | Registration | Registration FAQ (Q&A) |
| Pre-Enrollment (27 August-3 September) |
We let you know about the seminar before enrollment to give you time to find some people and start a group (hint: try tapping your strongest LinkedIn connections). People, companies or associations can start groups, and each group gets its own group code. What to do:
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| Enrollment (4 September-1 October) |
People enroll individually using group codes. Enrollment is first come, first served because class sizes are limited. During Enrollment, anyone can cancel, but it might drive up the group’s per member cost. More on this on the FAQ. What to do:
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| Closing (2-7 October) |
Enrollment closes one week before the seminar if the seminar is sold out, with the first 25 people getting places. EGLI applies discounts to your group based on its size. No cancellations after this point, but we gladly accept substitutions. What to do:
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| How to Create Your Group Code |
| The logic of group codes is seminar date (year, month, day) + your initials. For example, my group code for this seminar would be 20081009csr. If you have no middle initial, put your first initial, any number between 1 and 9 and close with your last initial. For example, I could put 20081009c2r. If you are not part of a group when you enroll, enter your own group code according to this rule. |
Feedback Loop
What do you think of the concept of social networking registration? How could we make it better? Thanks for your ideas.
Just published, more insights on the development of these seminars: Inside the Innovation of the New Fall 2008 Executive’s Guide to LinkedIn Seminars.